The two types of national newspaper

Each of the national papers can be characterized as belonging to one of two distinct categories. The 'quality papers', or 'broadsheets', cater for the better educated readers. The 'popular papers', or 'tabliods', sell to a much larger readership. They contact far less print than the broadsheets and far more pictures. They use larger headlines and write in a simpler style of English. While the broadsheets devote much space to politics and other 'serious' news, the tabloids concentrate on 'human interest' stories, which often means sex and scandal!

However, the broadsheets do not completely ignore sex and scandal or any other aspect of public life. both types of paper devote equal amounts of attention to sport. The difference between them is in the treatment of the topics they cover, and in which topics are given the most prominence.

The reason that the quality newspapers are called broadsheets and the popular ones tabloids is because they are different shapes. The broadsheets are twice as large as the tabloids. It is a mystery why, in Britain, reading intelligent papers should need highly-developed skills of paper-folding! But it certainly seems to be the rule. In 1989 a new paper was published, the Sunday Correspondent, advertising itself as the country's first 'quality tabloid'. It closed after one year.