I. Topical vocabulary.

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Чита 2005
  УДК 802.0 (075) ББК 81.2 Англ.я 7 ББК Ш 13 (Англ) я 7 Т 454   Титова М.П. Business English. Деловой английский: Учеб. пособие / М.П

Contents
Introduction .............................................................................................................. 4 Unit 1. Formalities

Greetings
I. Speech Patterns.Read and learn them by heart: 1.Good morning ( until 12 p.m.) Good afternoon (until 5-6 p.m.) Good evening (until 10-11 p.m.) (formal

V. Test.
1. Fill in the gaps in the sentences and translate them: 1). How are you ... on? 1). delayed 2). I was ... by the traffic. 2). matter 3). What a pleasant

They Meet Again
(abridged from "Morning, Noon and Night" by Sidney Sheldon) As they approached the front door it opened, and Clark, the butler, stood there. He was in his seventies, a di

IV. Dialogues
1. Read the dialogues and dramatize them in class: 1).- Can you do me a favour, Jim? Would you mind introducing me to Miss Jones? - Oh, yes, with pleasur

V. Test
1. Make up sentences: 1). You take me for... 1). ... for ages. 2). He greeted me... 2). ... so much about you. 3). I haven’t seen you... 3). ... myself.

Parting with people
I. Word list. Read and remember. 1. Good-bye! - До свидания! Спокойной ночи! В добрый час! 2. Good luck! - Счастливо! Удачи! 3. See you

V. Test.
1. Make up sentences: 1). Best regards... 1). ... landing. 2). Let’s hope... 2). ... part with you. 3). It was a pleasure... 3). ... journey. 4)

II. Dialogues.
1. Read, translate and learn them: 1).- Excuse me! - Yes? - How do I get to the nearest underground station? - Cross the street and walk straigh

V. Test.
1. Make up sentences: 1). show, the, can, way, I, there, you. 2). the, stop, Get, at, next, off. 3). am, a, I, lost, bit. 4). nearest, is, bus,

Customs
I. Learn the words: 1. Customs House 2. Customs regulations 3. Customs restrictions 4. fall under restrictions 5. customs dut

II. Read and translate the text.
Text « Airport Customs » by A. Haily "Madam", said U.S. Customs Inspector Harry Standish quietly to the naughty angular woman whose several suitc

Translate these words and phrases into Russian, use them in the story of your own, describing how you cleared the Customs.
Customs restrictions; inspect one's luggage; duty-free items (goods); personal effects (belongings); smuggler; customs tariffs; go through the Customs; the Customs; a Customs officer; Customs inspe

Find the logical order of the following parts of the dialogues.
1).A: I hear you've just had a trip by air. What was it like? B: At least 6 hours and I should have arrived tired and dirty. From now on I'd rather fly every time

На таможне
Служащий таможни: Это весь ваш багаж? Пассажир: Да, два чемодана и сумка. Служащий таможни: Поставьте чемоданы и сумку на стол, пожалуйста. У вас ест

Reconstruct the following situations into dialogues.
1. You want to have a room reserved at a hotel for a friend of yours who is supposed to come in a day or two. Receptionist informs you that they are heavily booked. You are much disappointed and en

II. Read and translate the text.
Text"Travelling by Air" It was a cold gray day without wind. By nightfall it would rain. There was the spasmodic engine whine of unseen planes.

Read and translate dialogues.
1. Airport official: Oh, madam, where are you going? Mrs. Stone: Passport Control. Airport official: That way, madam. Mrs. Stone: Oh, which one do I go thr

Translate the Russian parts of the sentences.
    Can/could you tell me Do you happen to know I wonder if you'd let me know     - когда уле

Travelling by train
I. Learn the words: 1. train – поезд 2. driver – машинист 3. engine – локомотив 4. coach (car

II. Read and translate the text.
Text"Travelling by Train" Mrs. L. panted along the platform in the wake of the porter carrying her suit-case. Mrs. L. was burdened with a large

A Railway Station
Hardly anybody is in a normal state of mind 1. to lose tickets on a ... . Either one ... far too early 2. to start and is irritated by the waste of time involved in 3. compartment

Read the dialogues and translate them.
1. Mike: Oh, dear, this train is full. I can't find an empty seat at all. There aren't any seats in this carriage. I must try the next сarriage. This one isn't too

Act as an interpreter. Translate the sentences from Russian into English and from English into Russian.
1. — Какие поезда идут до Москвы? — There is a through train No. 98 or you can change trains in Simferopol. 2. — How long does the trip to Kiev take? — Время в пути пример

Translate the dialogue from Russia into English.
Объявляется посадка на поезд No 5 до Москвы. Время отправления 23.30. Поезд стоит у платформы No 7 левая сторона. А: Мы как раз вовремя. Постой здесь, а я пойду заберу вещи из кам

Describe a journey by train. Use the words and phrases given below.
Train service; an ordinary train; an express; to change trains; to run (between; from ... to; all the way from ... to); to buy oneself a seat; to reserve seats; to catch (miss) a train; to get on (

Match the words and phrases in column A with those in column B.
A B 1. double room a. швейцар 2. fill out the form b. остановиться в гостинице

Room description
Standard Classic room: - Grand lit $260-300 - Twin - Double - No real triple exists - Tastefully decorated in yellow and green - Two armchairs

III. Dialogues.
1. Read the dialogues and: a) translate the italicized words and phrases; b) fill out the table below. Arranging Accommodation 1. A: Go

HOTEL RESERVATION FORM
Hotel <name> has following accommodation possibilities: double room category A ($..), category В ($..) single room category A ($..), category В ($..) Prices are for

Read the dialogues and translate them.
1. - I'd like to have a double room with bath. - How long are you planning to stay, Sir? - I guess, we'll stay for three or four days. - I can give you an outside room on

Telephone conversation
I. Learn the words and phrases: 1. Speaking – Я слушаю! (Вас слушают!) 2. You've got the wrong number – Вы ошиблись номером 3. Will you call (me) back? –

II. Read and translate the text.
Text "Telephone Conversations" Telephone is the most frequently used means of communication in business because it's the quickest way to get or pass on informati

Read all dialogues and translate them.
1. - Hello. Is this five-seven-oh-one-two-four-oh (570-12-40)? - Speaking. - Could I speak to Mr. Jones? - One moment, please.Who shall I say is calling? - Mr.

Translate into English.
1. - Это 356-78-93? - Нет, вы ошиблись номером. - Извините. - Ничего. 2. - Междугородная. - Я бы хотел позвонить в Читу. - Номер телефона в Чите? - 35-39-54.

Advertising.
The first advertisements were plain statements that such and sucha product was sold at such and such a place at such and such a price. Nowadays the yearly expenditure on a

The Art of Advertising.
Whether the art of advertising is a real art or not, you can judge for yourself while reading these 2 ads from different booklets: a) New York by Helicopter. Breathtaking tours of

IV. Pair work.
1. Student Awrites, an advertisement about one thing that he likes most. Student Bis an editor and he finds his ad rather good, corrects some mistakes and

I. Read and learn the new words.
1. abilities (talent) - дарования, способности 2. calling for - призвание 3. career goals - цели претендента при получении работы 4. job-hunting - поиск работы 5

Choosing an Occupation
One of the most difficult problems a young person faces is deciding what to do about a career. There are individuals, of course, who from the time they are six years old "know" that they

Employment Agencies
In Britain there is a special service for school leavers, the Careers Advisory Service, which helps young people who are looking for their first job. Careers Officers give practical advice on inter

Text B.
“… They Live by the Appointment Book” Victor had recently arrived in the United States, and he did not completely understand the need for appointments. He thought his frie

Choose the right word.
a) job – position - occupation "job" - anything that one has to do, task, duty; "position" — a person's relative place, as in society; ra

Fill in prepositions where necessary.
1) After leaving school a young person faces … a very difficult problem – choosing an a occupation. 2) The majority of young people do not get around … making a decision until they leave school. 3)

So, You Are Looking for a Job
WHAT MUST YOU BEGIN WITH? There are several traditional ways of looking for a job. A civilized and active means of looking for a job is studying the market of the offered vacancie

Translate the words given in brackets.
1) There are several ways of (поиска работы). 2) First you should (оценить) your own chances 3) He studied the ads of (о вакансиях) being published. 4) Solid companies (помещают объявления) in pres

Job Titles
  accountant Interpreter baby sitter Librarian baker live-in-companion

VI. Read and translate the text.
Text D Job Hunting RESUME An excellent resume may help you get the job of your dreams and apoor resume may mean

VII. Now you are ready to write your own resume. Study our example of a resume and try to write one for yourself.
Resume Anna Smirnova 98, Chaikovskogo Street, apt.85 St.Peterburg, 191194. Russia Phone: +78122720895 Objective: Obtain e

IX. Read the dialogues in pairs and learn them.
1. - Are you pleased with your new job, Mary? - Yes, very much. It's just my cup of tea. I work as a translator at the Research Institute. - And what sor

II. Read and translate the following information on writing a business letter.
Plan of a business letter: 1) The number of the house and the name

III. Read and translate the example of the business letter. Find all the parts of a business letter and name them.
1) Widgetry Ltd 6 Pine Estate, Westhornet, Bedfordshire, 2) Telephone 9017 23456 Telex X238 WID Fax 9017 67893 3) Michael Scott, Sales Manager, Smith and Brown, Ltd,

IV. Write down new words from the text and learn them.
Writing the business letters in English is very much like writing letters in your own language. The letter reflects the image of your firm. You should keep in mind that a letter should be clear, co

V. Read and translate the text. Memorize the main types of a business letter.
  1.Inquiries – you send an inquiry when you wish to have some information on a product or its sale (after you have seen the product advertised, or displayed at a fai

VIII. Compare the structure of business and personal letters.
  Business Letters   Personal Letters 1. Style: formal - 1. Sty

Signature
13. Sender’s position or status in the company (or only the name of a company or a department). 14. Enclosure (if any)   N

VI. Answer the questions.
1. What are the points of a fax message form? 2. What is usually indicated in a fax head? 3. Where is the fax head usually written? 4. What else is written in the top rig

I. Read and translate the following information.
The methods of writing dates are different. There is a tendency to decrease the amount of punctuation in correspondence, so that it has become usual to write the date as 24 April 2005. Als

B) Complimentary Close
  British American 1. Formal or Routine Yours faithfully, Faithfully yours (Very) truly

II. Memorize these phrases.
a. Opening phrases of a fax message: 1. This is to inform you that ... Настоящим сообщаем Вам, что … 2. We have pleasure in informing you that (of) ...

III. Translate these opening and closing phrases.
1. Настоящим сообщаем вам, что мы получили Ваше сообщение (message). 2. В ответ на ваше факсимильное сообщение от 27 апреля 2004г. мы приносим извинения за задержку с ответом. 3.

Vocabulary
appeal - зд. быть обращённым (к) taste - пробовать arouse - вызывать produce - продукция create desire - вызывать желание careful - тщательный

Sales Messages Сообщения о продажах
1. You will be interested to Вам будет интересно know that we have just узнать, что мы только что introduced our new... ввели нашу новую...   2. May we draw

Vocabulary
counter-proposal - контр-предложение therefore - поэтому concession - уступка reduce - уменьшать unconditionally - безусловно quote - назначать

Vocabulary
reply - ответ be prepared - быть готовым consider - рассматривать grant - предоставлять supply (with) - снабжать (чем-л.) quantity - количество

Concessions. Discounts. Уступки. Скидки.
1.We agree to making a Мы согласны снизить цену, reduction in price if this если это поможет Вам will help you to develop расширять рынок для your market for our нашей продукции. pr

IV. Write a reply to a counter-proposal on any subject by using the above phrases.
V. Read and translate this fax message: DISPATCH FAX MESSAGE FARMERS FRUIT PRODUCTS 0l0 MotrimerStr. London Wl UK Tel:

I. Read and translate this introduction and a fax message.
An inquiry (fax message) is sent when a businessman wants some information, especially about •the supply of goods • availability of goods •catalogues • delivery times and d

Inquiries Запросы
1. We are retailers/ Мы розничные торговцы / wholesalers in the ... trade, импортёры / оптовики, and would like to get in торгующие… и мы хотим touch with suppliers/ установить контакт с п

Vocabulary
take an opportunity-воспользоваться возможностью attractive-привлекательный assurance-уверение appearance

Quotations and Offers Расценки и предложения
1. Thank you for your Благодарим за Ваш запрос, inquiry about ... касающийся… 2. We are pleased to submit Мы с удовольствием our lowest prices/ to представляем наши самые

Business Ethics
Ethics is the system of moral principles, rules of conduct, and morality of choices that individuals make. Business ethics is the application of moral standards to busi­ness situati

PRESSURES INFLUENCING ETHICAL DECISION MAKING
5. Relationships.Business ethics involves relationships be-­ tween a firm and its investors, customers, employees, creditors, and competitors. Each group has specific conce

ENCOURAGING ETHICAL BEHAVIOR
7. Ethics.When no company policy exists, a quick check if a behaviour is ethical is to see if others — coworkers, customers, suppliers, and the like—approve of it. Openness

Fairness and Honesty
fairness - справедливость regulation - постановление honesty - честность refrain (from) - воздерживаться concern - зд. вопрос, дело deceive - обманывать besides - кроме m

III. Fill in the blanks.
1. Fairness and ... in business are two important ethical .... 2. Business ethics is the application of… …to business situations. 3. A business person may be tempted to place his/

V. Questions and assignments.
1. What is ethics? 2. Give the definition of business ethics. 3. What are two important ethical concerns? 4. What does unethical behavior in relationships with customers

Business Bribes
  I. Read and learn the new words: 1. business courses - курсы управления 2. realize (v)

II. Read and translate the text.
Text «Is Bribery an Inevitable Evil? » Students taking business courses are sometimes a little surprised to find that lectures on business ethics have been included in the

THE MANAGERIAL WOMAN
Typically this woman graduates with a liberal arts degree. She has done well in languages, literature, history, psychology or sociology, music or art. She leaves college not at all sure what a skil

Write a brief summary of the text.
III. Read the text «She's the Boss». Business was invented by men and to a certain extend it is still «a boy's game». Less than 20% of the managers in most European compan

V. Read and translate the article.
The concrete ceiling. Why women are up against it. Someone once observed that a glass ceiling blocks women's rise to the top. But it seems more like a concrete ceiling. The follow

Incoterms
I. Read and lean new words: 1. multimodal 2. mode of transport 3. ship's rail 4. critical point of responsibility 5. risk of loss

Marking
1. The cases in which the equipment is packed are to be marked on three sides: on the top of the case and two non-opposite sides. 2. The marking shall be clearly made with indelible paint

Make up summary of the text.
    Glossary A accounting Process of recording, classifying, and s

LITERATURE
1. Агабекян И.П., Мамедова Т.А. English for manager. - Ростов-на-Дону: Феникс, 2001. 2. Applied Economics, Princeton, USA, 1990. 3. Бабенко А.П., Христенко Е.В. Американский вариа