Variability and the selection of the unpredictable alternatives as the basis of the self development: evolution and creation. Neurodarwinism. Preadaptive function of the Ukhtomsky dominant — a stage of the conditioned reflex generalization. Unconscious (superconscious) of the initial stages of creation, the role of the frontal areas of the right hemisphere. Aesthetic criterion of the intuitive choice. The involvement of the frontal areas of the left hemisphere at the stage of conscious hypotheses selection.