Key words. Cross-cultural communication is the information exchange between one person and any other source transmitting a message displaying properties of a culture different to the one of the receivers culture. The source of such a message can be either a person, in an interpersonal communication process, or any form of mass media or other form of media.
Values. A value is something that is important to people - like honesty, harmony, respect for elders, or thinking of your family first. They are represents what is expected or hoped for, required or forbidden. It is not a report of actual conduct but is the inductively based logically ordered set of criteria of evaluations by which conduct is judged and sanctions applied.
Beliefs are generally taken to mean a mental acceptance or conviction in the truth or actuality of something. A belief links an object or event and the characteristics that distinguish it from others. The degree to which we believe that an event or object possesses certain characteristics reflects the level of our subjective probability belief and, consequently, the depth or intensity of our belief. The more certain we are in a belief, the greater is the intensity of that belief.
Clusters are groups of inter-related industries that drive wealth creation in a region and provides a richer more meaningful representation of local industry drivers and regional dynamics trends than traditional methods and represents the entire value chain of a broadly defined industry from suppliers to end products, including supporting services and specialized infrastructure. Stereotype is a fixed set of ideas about what a particular type of person or thing is like, which is wrongly believed to be true in all cases.