Figure 11

Dear Sir Thank you for your enquiry. We have a wide selection of watches which we are sure you will like. We will be sending a catalogue soon. Yours faithfully

There are a number of problems with this

Letter (Figure 11):

1. It should have begun Dear Mr Arrand

and ended Yours sincerely as the writer

knew Mr Arrand’s name from his letter of

enquiry.

2. Neither the date nor the reference

number of the enquiry are quoted.

3. Ideally, a catalogue should be enclosed with a reply to an enquiry about a company’s products or indication of a website if the company has one.

4. When a catalogue is sent, attention should be drawn to items which might be of particular interest to the enquirer. New products should also be pointed out.

5. A price list should be included if prices are not given in the catalogue. Any discounts should be quoted and, if possible, delivery dates.