Irrespective of the character of the magazine and the divergence of subject matter—whether it is political, literary, popular-scientific or satirical, all the already mentioned features of publicistic style are to be found in any article. The character of the magazine as well as the subject chosen affects the choice and use of stylistic devices. Words of emotive meaning, for example, are few, if any, in popular scientific articles. Their exposition is more consistent and the system of connectives more expanded than,-say, in a satirical article.
The language of political magazine articles differs little from that of newspaper articles as described in the chapter on Newspaper Style (see below). But such elements of publicistic style as rare and bookish words, neologisms (which sometimes require explanation in the text), traditional word-combinations and parenthesis are more frequent here than in newspaper articles.
In an article dealing with what were forthcoming presidential elections e in the USA, which it is impossible to quote here because of its length, " we find such bookish and highflown words as-ambivalent, exhilarated, appalled, etc. Its argumentation and emotional appeal is achieved by emphatic constructions of different kinds: 'how dim the outlook for victory was', 'Stevenson is anything but an irresponsible man', 'it could well have been, though'..., 'he is at once exhilarated and appalled'* Humorous effect is produced by the use of words and phrases which normally are out of the range of this sort of article: melancholy, graciously, extending his best wishes, and by periphrases.
Literary reviews stand closer to essays both by their content and by their linguistic form. More abstract words of logical meaning are used in them, they often resort to emotional language and less frequently to traditional set expressions.