Propaganda in cities differs in many ways from that in the countryside. The major reason is the entirely different life style of big-city dwellers. They are politically more sophisticated and have an entirely different attitude towards things.
The following observations focus on large cities, not on the countryside. However, the essentials of propaganda are largely similar.
The face of the city, as a center of production and consumption, is marked by advertising. The concentration of many companies leads to intense competition, which is won not necessarily by the firm with the best product, but rather with the best advertising. Poster pillars, newspapers, billboards and so on hammer incessantly on the victim, until finally he bends to the power of the advertising firm and buys.
This out-and-out commercial advertising is aimed exclusively at earning money, and appeals only to the billfold. But the most effective advertising is not necessarily for the best product.
Political propagandais something entirely different. It uses indeed in part the same methods to reach its goals, but rests on entirely different assumptions. Propaganda is by no means simply commercial advertising applied to the political, or spiritual arena. They seek only momentary effect, whereas political propaganda seeks the systematic enlightenment necessary to win supporters to a worldview. We recall the many comrades who gave their lives for the movement. They were propagandists of the deed up to the last breath.
The Organization of the party must be such that it is able to make good use of the citizens who have been won for the movement.