The recognition that only a unified propaganda apparatus has the likelihood of success led the party headquarters and several regional offices (Gauleitungen) to create central propaganda offices. Where that has not yet happened, immediate steps should be taken.
The task of these propaganda centrals is to study advertising methods and see how we can use them, which requires above all a well-organized propaganda organization.
To this end each local group must train propaganda wardens, who will lead the entire local propaganda effort and are responsible for its flawless execution in their areas. These propaganda wardens, subordinate to the local and section offices, work closely with the cell leaders and cell officers, as well as with the S.A. It is often a good idea for the propaganda warden to train others in his section or local group to help him with his duties.
Of course, each party member should help out with propaganda. To be a member is to be obligated to serve. The S.A. is also obliged to be ready to serve at any time, regardless of the weather.
Regular party members should be grouped in units to carry out house-to-house propaganda.
A special group, skilled in hanging posters, should not be lacking.
The Gau offices provide sections and local groups with guidelines for propaganda. These guidelines should be on paper, and are finding for all sections and local groups. In propaganda department meetings, questions and advice for propaganda wardens will be discussed. Regular meetings of the propaganda wardens discuss current questions of propaganda. Special educational courses provide propaganda wardens with the proper skills. To support what they hear, special notebooks are produced.
The entire collection of propaganda material should generally be produced by the Reich or the Gau propaganda offices. Economics of scale save considerable sums.
Although the sections and local groups generally enjoy considerable flexibility, at particular times (e.g., during major campaigns, elections, etc.) they must follow precisely the plans of the propaganda central.
The press office is a branch of the propaganda department. It should receive clippings of all reports of attacks, meeting disturbances, marches and so on from both our own and the enemy press.