Methodology. The analyses and findings presented in the paper are based on the information received from the interview with the chief accountant of AS Diena Inese Janikovska and from the Annual Report 1997 of the company.
The Report mirrors the financial data of AS Diena and its subsidiaries publishing house Diena Bonnier SIA, advertising agency METRO, Bauskas Dzive SIA, agency Agro Apgads SIA, Kursas laiks SIA, Dzirkstele SIA, Zemgales Zinas SIA. The information about subsidiaries is included in Annual Report in limits of financial year starting from the date of acquisition. Furthermore, the theoretical side was strengthened with the knowledge gained from the lectures by Elvi Sederlin and Gunnar Lindholm, and from the course textbooks Business Accounting and The Profitability, Financing, and the Growth of the Firm. To make the key ratio analysis sensible, a similar size enterprise operating in the same branch of industry was chosen for comparison.
For this purpose, the figures from the final accounts of AS Preses Nams were taken from the Lursoft database and used in the analysis.