the largest competitor – êðóïíåéøèé êîíêóðåíò
to own 20% of the market – âëàäåòü 20% ðûíêà
to have a hard time – ïåðåæèòü òðóäíûå âðåìåíà
a way to expand – ïóòü ðàñøèðåíèÿ
to be started – áûòü îñíîâàííûì/íà÷àòûì
to be called – íàçûâàòüñÿ
to substitute the name to – èçìåíèòü èìÿ íà …
to add a logo – äîáàâèòü ëîãîòèï
a giant company – ãèãàíòñêàÿ êîìïàíèÿ
to make huge profits – ñîçäàâàòü îãðîìíûå ïðèáûëè
next big success – ñëåäóþùåå êðóïíîå äîñòèæåíèå
to release – ïåðåäàòü ïðàâî
to monopolize – ìîíîïîëèçèðîâàòü
the PC operating system market – ðûíîê îïåðàöèîííûõ ñèñòåì
a distributor – äèñòðèáüþòîð
to drop smb. – áðîñèòü (÷òî-ëèáî äåëàòü)
to give dealers premiums – äàâàòü ïðåìèþ äèëåðàì
sales are more than $ 1 000 000 a year – ïðîäàæè ñîñòàâëÿþò áîëåå ìèëëèîíà äîëëàðîâ â ãîä
to turn the company presidency over to smb. – ïåðåäàòü ðóêîâîäñòâî êîìïàíèåé êîìó-ëèáî
to become chairman of the board – ñòàòü ïðåäñåäàòåëåì ñîâåòà
to become acquainted with – ïîçíàêîìèòüñÿ ñ …
the world’s leading producer – âåäóùèé â ìèðå ðóêîâîäèòåëü
to build up a vast empire – ñîçäàòü îáøèðíóþ èìïåðèþ
to have business experience – èìåòü äåëîâîé îïûò
to make a loan from a bank – âçÿòü ññóäó â áàíêå
to be a roaring success – èìåòü áóðíûé óñïåõ
to borrow the money from … - çàíÿòü äåíüãè ó …
to demand 50% of the business in return – ïîòðåáîâàòü âçàìåí 50% áèçíåñà
to be the most successful investment – áûòü íàèáîëåå óäà÷íûì âëîæåíèåì
to be worth – ñòîèòü
to be one of the pioneers – áûòü îäíèì èç ïåðâîïðîõîäöåâ
consumerism – ïîòðåáëåíèå
to give (smth) to charily – âûäåëÿòü ÷òî-ëèáî íà áëàãîòâîðèòåëüíîñòü
2. Read and translate the texts:
1. We’re probably the best-known computer company in the world. The company was incorporated in 1924, and we manufacture mainframe computers, personal computers, networking products and system software. We’re making some big organizational changes, and we have great hopes for the future.
2. We have a reputation for high quality. At present, 77% of our earnings come from our automobile division and 14% from motorcycles. Our 750 cc motorcycles are especially popular. The company was founded in 1916, and we now have around 80,000 employees.
3. We produce the world’s leading ballpoint pen, and we also manufacture disposable pencils, disposable lighters, and disposable razors. Our short brand name also appears on the majority of sailboards sold in the U.S. and Canada.
4. We produce and market metal products and industrial and construction machinery. We’re also expanding in other areas such as electronics, robotics, information systems, and land development. We have more than 50 overseas subsidiaries and affiliates in the Americas, Europe, and Asia.
5. Our company was founded in 1937. We manufacture cars, buses, and trucks, as well as engines and components. We have major production bases in the United States, Great Britain and Thailand, and our main R&D (research and development) centers are located in Japan, Thailand, the U.S., and Belgium.
6. We’re a privately-owned company based in Italy, and have over 6,000 clothing stores worldwide. We’re expanding our sporting goods lines, and now produce tennis rackets, skis, hiking boots, roller skates, and sunglasses. Right now, we’re concentrating on the Eastern European and Asian markets.
3. Find in the texts and write out the equivalents for the following word combinations:
1) âñåìèðíî-èçâåñòíàÿ êîìïàíèÿ ______________________________
2) áûòü îñíîâàííûì ________________________________________
3) ïðîèçâîäèòü_____________________________________________
4) ñåòåâûå êîìïüþòåðû______________________________________
5) ïðîãðàììíîå îáåñïå÷åíèå_________________________________
6) êðóïíûå îðãàíèçàöèîííûå èçìåíåíèÿ________________________
7) èìåòü áîëüøèå íàäåæäû íà áóäóùåå_________________________
8) îáëàäàòü ðåïóòàöèåé âûñîêîãî êà÷åñòâà______________________
9) çàðàáîòêè______________________________________________
10) àâòîìîáèëüíûé îòäåë___________________________________
11) áûòü îñîáåííî ïîïóëÿðíûì______________________________
12) áûòü îñíîâàííûì_______________________________________
13) ïðîèçâîäèòü___________________________________________
14) ëîãîòèï_______________________________________________
15) òîâàðû_______________________________________________
16) ïðîèçâîäèòü è ïðîäàâàòü________________________________
17) ïðîìûøëåííîå è ñòðîèòåëüíîå îáîðóäîâàíèå_________________
18) ðàçâèâàòüñÿ â äðóãèõ ñôåðàõ______________________________
19) ðîáîòîòåõíèêà__________________________________________
20) ðàçðàáîòêà çåìåëü_______________________________________
21) çàðóáåæíûå äî÷åðíèå ïðåäïðèÿòèÿ è ôèëèàëû________________
22) äâèãàòåëè è çàï÷àñòè______________________________________
23) îñíîâíûå ïðîèçâîäñòâåííûå áàçû____________________________
24) íàó÷íî-ïðîèçâîäñòâåííûå öåíòðû____________________________
25) ðàçìåùàòüñÿ_____________________________________________
26) ÷àñòíàÿ êîìïàíèÿ_________________________________________
27) êîíöåíòðèðîâàòüñÿ________________________________________
4. Answer the following questions:
1) What company do you represent?
2) What company do you work in?
3) What does your company manufacture (produce)?
4) When was your company founded?
5) Have you got any overseas subsidiaries and affiliates?
6) Have you got a reputation for high quality?
7) Where do your earnings come from?
8) What sailboards of your company are especially popular?
9) Do you expand your activity in other areas?
10) Are you going to expand your activity in other areas?
11) Where are your major production bases located?
12) Have you got any R and D centers?
13) What markets do you concentrate on?
14) What kinds of products are in great demand on the world market?