Colgate-Palmolive Company

William Colgate founded (found) the Colgate Company in 1806 as a starch, soap and candle business in New York City. For the first hundred years, the company _______ (do) all its business in the United States. However, in the early 1900s, the company _______ (begin) an aggressive expansion program that ______ (lead) to the establishment of Colgate operations in countries throughout Europe, Latin America and the Far East. In more recent years it _______ (set up) operations in Turkey, Pakistan, Saudi Arabia, Eastern Europe and Chine. Colgate-Palmolive _______ (become) a truly global consumer products company, worth $8.7 bn and selling in more than 200 countries.

Colgate-Palmolive’s five main sectors of business are: Oral Care, Body Care, Household Surface Care, Fabric Care and Pet Nutrition and Health Care. In the areas Oral Care, Colgate-Palmolive is the world leader on toothpaste. As a result of the company’s heavy investment in research and technology, it _______ (develop) many successful toothpastes, rises and toothbrushes. To strengthen its presence in professional products, Colgate-Palmolive _______ (buy) the Ora Pharm Company of Australia and the dental therapeutics business of Scherer Laboratories USA in 1990. For many years, the company _______ (have) a strong dental education program in schools throughout the world and _______ (maintain) a close partnership with the international dental community. Recently it ______ (create) a web site for dental professionals.

The company _______________ (always pay) close attention to the environment. It ______________ (already make) great progress in the use of recyclable bottles and packaging materials.

16. Read, translate and act the dialogue:

Irina: Hello. Let me introduce myself. My name is Irina. What is your name?

Anna: Hello! My name is Anna. I am General Director at the advertising agency “Star”. And you?

Irina: I am from “Continental Equipment”. I am Sales Manager. We produce process equipment. What does your firm do?

Anna: My agency advertises productions of foreign firms in America, makes advertising campaigns and exhibitions above shop windows and signs. My agency does business with foreign firms in Russia, America and Europe. And your company?

Irina: We export our equipment to five countries, the USA, Great Britain and others. How many years does your firm exist?

Anna: My agency exists five years. And your company?

Irina: Our company is very old, it exists fifty years. And we exist twenty years in the world market. Has your agency any branches in other countries?

Anna: Yes. My agency has branches in Moscow, London, Paris, and Brasilia.

Irina: Has your company competitors?

Anna: Yes, certainly. My company has a lot of competitors.

Irina: My company has competitors too. That’s why we constant improve our production. Also our company spends money on the advertising.

Anna: Our advertising services cost cheaper than in other advertising agencies.

Irina: Oh, good. Let’s think about our cooperating.

Anna: All right. Call me please next week.

17. Say what you know about Irina’s job. And Anna’s?