POLITICAL BEHAVIOR IN THE UNITED STATES

POLITICAL BEHAVIOR IN THE UNITED STATES. As American citizens we take for granted many aspects of our political system. We are accustomed to living in a nation with a Bill of Rights, two major political parties, voting by secret ballot, an elected president, state and local governments distinct from the national government, and so forth. Yet, of course, each society has its own ways of governing itself and making decisions.

Just as we expect Democratic and Republican candidates to compete for public offices, residents of the Soviet Union are accustomed to the domination of the Communist party. In this section, we will examine a number of important aspects of political behavior within the United States. Political Socialization Five functional prerequisites that a society must fulfill in order to survive were identified. Among these was the need to teach recruits to accept the values and customs of the group.

In a political sense, this function is crucial; each succeeding generation must be encouraged to accept a society’s basic political values and its particular methods of decision making. Political socialization is the process by which individuals acquire political attitudes and develop patterns of political behavior. This involves not only learning the prevailing beliefs of a society but also coming to accept the surrounding political system despite its limitations and problems.

In the United States, people are socialized to view representative democracy as the best form of government and to cherish such values as freedom, equality, patriotism, and the right of dissent. The principal institutions of political socialization are those which also socialize us to other cultural norms—including the family, schools, and the media. Many observers see the family as playing a particularly significant role in this process. "The family incubates political man," observed political scientist Robert Lane. In fact, parents pass on their political attitudes and evaluations to their sons and daughters through discussions at the dinner table and also through the example of their political involvement or apathy.

Early socialization does not always determine a person’s political orientation; there are changes over time and between generations. Yet research on political socialization continues to show that parents’ views have an important impact on their children’s outlook.

The schools can be influential in political socialization, since they provide young people with information and analysis of the political world. Unlike the family and peer groups, schools are easily susceptible to centralized and uniform control; consequently, totalitarian societies commonly use educational institutions for purposes of indoctrination. Yet, even in democracies, where local schools are not under the pervasive control of the national government, political education will generally reflect the norms and values of the prevailing political order.

In the view of conflict theorists, American students learn much more than factual information about our political and economic way of life. They are socialized to view capitalism and representative democracy as the "normal" and most desirable ways of organizing a nation. At the same time, competing values and forms of government are often presented in a most negative fashion or are ignored.

From a conflict perspective, this type of political education serves the interests of the powerful and ignores the significance of the social divisions found within the United States. It is difficult to pinpoint a precise time in which politics is learned. Fred Greenstein argues that the crucial time in a young person’s psychological, social, and political development is between ages 9 and 13. In the same vein, one study found that children 13 and 14 years of age were much more able to understand abstract political concepts than were children a few years younger.

Specifically, in response to a question about the meaning of government, older children tended to identify with Congress, whereas younger children identified with a more personal figure such as the president. Other research, however, points to a significant leap in political sophistication during the ages of 13 to 15. Surprisingly, expression of a preference for a political party often comes before young people have a full understanding of the political system.

Surveys indicate that 65 to 75 percent of children aged 10 and 11 express commitment to a specific political label, including "independent." Political scientists M. Kent Jennings and Richard G. Niemi (1974) have found that children who demonstrate high levels of political competence—by understanding the differences between political parties and between liberal and conservative philosophies—are more likely to become politically active during adulthood.

Like the family and schools, the mass media can have obvious effects on people’s thinking and political behavior. Beginning with the Kennedy-Nixon presidential debates of 1960, television has given increasing exposure to political candidates. One result has been the rising importance of politicians’ "images" as perceived by the American public. Today, many speeches given by our nation’s leaders are designed not for immediate listeners, but for the larger television audience.

In the social policy section later, we will examine the impact of television on American political campaigns. Although television has obvious impact on elective politics, it has also become an important factor in other aspects of American political life. In 1987, when a joint congressional committee held televised hearings on the Iran-contra scandal, Lieutenant Colonel Oliver North’s outspoken testimony brought him a wave of public support.

One effect of his media success, though primarily in the short run, was an increase in support for the "contras" and their effort to overthrow Nicaragua’s Marxist regime. By contrast. Judge Robert Bork’s televised testimony before the Senate Judiciary Committee in 1987 seemed to hurt his chances of winning confirmation as a Supreme Court justice. A number of communication studies have reported that the media do not tend to influence the masses of people directly. Elihu Katz (1957) describes the process as a two-step flow of communication, using an approach which reflects interactionists’ emphasis on the social significance of everyday social exchanges.

In Katz’s view, messages passed through the media first reach a small number of opinion leaders, including teachers, religious authorities, and community activists. These leaders "spread the word" to others over whom they have influence. Opinion leaders are not necessarily formal leaders of organized groups of people.

For example, someone who hears a disturbing report about the dangers of radioactive wastes in a nearby river will probably tell family members and friends. Each of these persons may inform still others and perhaps persuade them to support the position of an environmentalist group working to clean up the river. Of course, in any communications process in which someone plays an intermediate role, the message can be reinterpreted. Opinion leaders can subtly transform a political message to their own ends.