1 Philip Kotler. „Marketing for Nonprofit Organizations”. Englewood Cliffs, N.J., „Prentice-Hall”, 1982, p. 303—304.
2 David J. Schwartz. „Marketing Today: a Basic Approach”, 3d ed. N.Y., „Harcourt Brace Jovanovich”, 1981, p. 271.
3 „Departmental Merchandising and Operating Results of 1965”. N.Y., National Retail Merchants Association, 1965.
4 Lee E. Preston. „Profits, Competition and Rules of Thumb in Retail Food Pricing”. Berkeley University of California Institute of Business and Economic Research, 1963, p. 31.
5 Ibid., p. 29—40.
6 Ñì.: Daniel A. Nimer. „Pricing the Profitable Sales Has a Lot to Do With Perception”. — Scales Management, May 19, 1975, p. 13—14.
7 Áîëåå ïîäðîáíî îá ýòîì ñì. â ñòàòüå: Edward R. Hawkins. „Price Policies and Theory”. — Journal of Marketing, January 1954, p. 233—240.
Ãëàâà 11. Óñòàíîâëåíèå öåí íà òîâàðû: