1. Дайте определение маркетинга.
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2. Перечислите основные виды маркетинга.
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3. Какие условия необходимы для применения маркетинга?
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4. Что такое маркетинг открытых систем?
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5. Что такое маркетинг закрытых систем?
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6. В чем заключаются цели и задачи маркетинга?
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7. Назовите основные принципы маркетинга.
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8. Дайте определение дифференцированного маркетинга.
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9. Что собой представляет недифференцированный маркетинг?
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10. Раскройте содержание тактики маркетинга.
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11. Перечислите основные функции маркетинга.
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12. Что включает в себя программа маркетинга?
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13. Назовите основные элементы маркетинговой среды.
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14. Охарактеризуйте внутреннюю среду маркетинга.
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15. Дайте характеристику внешней среды маркетинга.
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16. Методы образования внешней и внутренней среды.
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17. Что такое стратегия маркетинга?
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18. На основании каких данных осуществляется выбор стратегии маркетинга?
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19. Изложите основные элементы матрицы «Бостон консалтинг групп».
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20. Дайте краткую характеристику матрицы Мак-Кинси.
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21. Охарактеризуйте стратегическую модель Портера.
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22. Что такое интенсивный маркетинг?
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23. Что такое интегрированный маркетинг?
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24. Дайте краткую характеристику теории потребности по Маслоу.
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Тема 2. Основы рыночной экономики
1. Дайте определение рынка.
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2. Какие характерные черты присущи рыночной экономике?
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3. Дайте краткую характеристику рынка совершенной конкуренции.
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4. Что такое рынок несовершенной конкуренции?
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5. Охарактеризуйте чистую монополию.
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6. Дайте характеристику естественной монополии.
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7. Что такое олигополия?
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8. Дайте характеристику рынка продавца.
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9. Чем характеризуется рынок покупателя?
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10. Перечислите основные этапы исследования рынка.
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11. Дайте определение спроса на индивидуальных рынках.
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12. Закон спроса.
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13. Перечислите ценовые факторы, определяющие спрос.
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14. Какие неценовые факторы влияют на величину спроса?
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15. Что такое эластичность спроса?
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16. Дайте определение предложения.
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17. Закон предложения.
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18. Какие факторы влияют на величину предложения?
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19. Что такое эластичность предложения?
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20. В чем заключается взаимодействие спроса и предложения?
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