1 Bob Spitz. „Caution: Men at Work on Men at Work”. — Esquire, July 1983, p. 105 —109; Kurt Loder. „Men at Work: Out to Lunch”. — Rotting Stone, June 23, 1983, p. 16 —19, 87, 88.
2 Äàííûå îá îáúåìå è ñòðóêòóðå ðåêëàìíîé äåÿòåëüíîñòè è ñòà êðóïíåéøèõ îáùåíàöèîíàëüíûõ ðåêëàìîäàòåëÿõ âçÿòû èç íîìåðîâ æóðíàëà «Àäâåðòàéçèíã ýéäæ» îò 16 ôåâðàëÿ è 10 ñåíòÿáðÿ 1981 ã. è «Êðàòêîãî ñòàòèñòè÷åñêîãî îáçîðà ÑØÀ çà 1982 —1983 ãã.»
3 Ñì.: Russell H. Colley. „Defining Advertising Goals for Measured Advertising Results”. N. Y., Association of National Advertisers, 1961.
4 Ñì.: William L. Wilke and Paul W. Farris. „Comparison Advertising: Problem and Potential”. — Journal of Marketing, October 1975, p. 7 —15.
5 Ñì.: Russell L. Ackoff and James R. Emshoff. „Advertising Research at Anheuser-Busch; Inc. (1963 —1968).” — Sloan Management Review, Winter 1975, p. 1—15.
6 John C. Maloney. „Marketing Decisions and Attitude Research”. — „Effective Marketing Coordination”, ed. George L. Baker, Jr. Chicago, American Marketing Association, 1961, p. 595 —618.
7 Dik Warren Twedt. „How to Plan New Products, Improve Old Ones, and Create Better Advertising”. — Journal of Marketing, January 1969, p. 53 —57.
8 Ñì.: William A. Mindak and H. Malcolm Âóbee. „Marketing's Application to Fund Raising”. — Journal of Marketing, July 1971, p. 13 —18.
9 Ñì.: L. Greenland. „Is This the Era of Positioning?” — Advertising Age, May 29, 1972.
10 Philip H. Dougherty. «Bad ‘Pulses’ the Market». — New York Times, February 18, 1975, p. 40.
11 Ñì.: David B.Montgomery and Alvin J. Silk. „Estimating Dynamic Effects of Market Communications Expenditures”. — Management Science, June 1972, p. 485 —501.
12 Ñì. Rober D. Buzzell. „E.I. Du Pont de Nemours & Co.: Measurement of Effects of Advertising” — R. D. Buzell. „Mathematical Models and Marketing Management”. Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1964, p. 157 —179.
13 Ñì.: Roger A. Strang. „Sales Promotion — Fast Growth, Faulty Management”. — Harvard Business Review, July-August 1976, p. 115 —124.
14 Ibid., p. 116 —119.
15 Ñì.: Roger A. Strang, Robert M. Prentice and Alden G. Clayton. „The Relationship between Advertising and Promotion in Brand Strategy”. Cambridge, Mass., Marketing Science Institute, 1975, chap. 5.
16 Strang. „Sales Promotion”, p. 124.
17 Áîëüøèíñòâî îïðåäåëåíèé â ýòîì ðàçäåëå îñíîâàíû íà ìàòåðèàëàõ ðàáîòû: John F. Luick and William Lee Siegler. „Sales Promotion and Modern Merchandising”. N.Y., „McGraw-Hill”, 1968.
18 Áîëåå ïîäðîáíî îá ýòîì ìîæíî ïðî÷åñòü â ðàáîòå: Carl-Magnus Seipel. „Premiums — Forgotten by Theory”. — Journal of Marketing, April 1971, p. 26 —34.
19 Ñì.: Fred. C. Allvine. „The Future for Trading Stamps and Games”. — Journal of Marketing, January 1969, p. 45 —52.
20 Ñì. „Our L'eggs Fit Your Legs”. — Business Week, March 27, 1972.
21 Ñì.: Walter A. Gaw. „Specialty Advertising”. Chicago, Specialty Advertising Association, 1970.
22 Ñì.: Suzette Cavanaugh. „Setting Objectives and Evaluating the Effectiveness Of Trade Show Exhibits”. — Journal of Marketing, October 1976, p. 100 —105.
23 Rusell D. Bowman. „Merchandising and Promotion GrowBig in Marketing World”. — Advertising Age, December 1974, p. 21.
24 Ñì.: Strang. „Sales Promotion”, p. 120.
25 Ñì.: George Black. „Planned Industrial Publicity”. Chicago, „Putman Publishing”, 1952, p. 3.
26 Ñì.: Arthur M. Merims. „Marketing's Stepchild: Products Publicity”. — Harvard Business Review, November-December 1972.
Ãëàâà 16. Ïðîäâèæåíèå òîâàðîâ: