Is the latest attempt at bringing 3D to the living room a mere gimmick – or a disruptive technology that will transform how we think about TV?
3D is back. And this time, it’s making a big statement. The concept isn’t new, of course – the first 3D motion picture dates back to the turn of the twentieth century. But a growing string of recent Hollywood releases, cemented by the runaway success of Avatar, has returned 3D to our cultural consciousness.
For the first time, though, 3D is being positioned not just for theatrical and professional venues but also for homes. Few observers expect this sea change to happen overnight – but it is coming.
The consumer electronics industry has been putting the elements for a 3D revolution into place surprisingly quickly. Every major manufacturer has revealed as 3D plans for the coming year, with most companies setting a summer launch for their 3D-enabled televisions. Summer will also see 3D-enabled Blu-ray players. For filmmakers, a 3D camera will arrive in the fail: Panasonic’s $21,000, professional-grade Full HD camcorder will be able torecord video from each of its twin lenses to SDHC cards.
Broadcasters are getting into the act, too. BSkyB is among the networks working on 3D channels. ESPN’s channel will show 85 sporting events in 3D. And Sony is partnering with Discovery and Imax tohave a 3D channel by next year.
Film content is already available, and will be growing thanks to the Avatar effect.