Language practice - раздел Философия, Учебно-методическое пособие «Economics and Plant Management»
I. Match The Words To Their Definitions....
I. Match the words to their definitions.
a) market
1) a person who buys services or goods
b) product
2) help given to others
c) service
3) a public place for buying and selling goods
d) consumer
4) the skillful planning and managing of an activity
e) price
5) something produced, manufactured or obtained
f) advertising
6) division among many
g) strategy
7) the instruments of news communication as television, radio and newspaper
h) media
8) the set amount of money expected or given for the
sale of something
i) distribution
9) the job of preparing advertisements for publication or broadcast
II. Complete the sentences below using the information of the text.
1. Marketing function collects and analyses data from the firm’s … . 2. Completing a … is the main technique used to collect data. 3. One more technique includes observing … buying products. 4. Desk … is quicker and less expensive because information is already available. 5. Multinational firms produce … for many different markets and segments. 6. Maturity is one of the stages of product’s life … . 7. Productbranding allows product … to take place. 8. Customers are encouraged to develop brand … . 9. Skimming strategy is often used when a completely new product is … . 10. Penetration involves lower … and profit margins.
III. Say whether these statements are true or false, and if they are false say why.
1. Data are collected only by field research. 2. Questionnaire is completed either through the post, by telephone, or by personal interview. 3. Although cheap, field research produces information fully relevant to the product being researched. 4. The main advantage of desk research is that it is not always sufficiently detailed or fully relevant. 5. Markets can be segmented: divided into distinct sub-groups. 6. Advertising and other promotion can’t focus on certain features of the product, or characteristics of consumers in the segment. 7. Many firms market only one product. 8. Firms must consider their product mix when planning advertising, pricing and other marketing strategies. 9. Introduction, growth, maturity and decline are the stages of any product life cycle. 10. Product branding allows product differentiation to take place. 11. Skimming and penetration are only two of the market-led pricing policies. 12. Penetration is never used with high-volume and long-life products. 13. Advertising seeks to inform people about − and/or persuade them to buy − the firm’s products. 14. Informative approaches use tempting images in attempts to convince consumers that they must have the product. 15. To select a suitable medium the advertiser will balance coverage and effectiveness against cost. 16. Personal selling is impersonal. 17. Marketers must establish how their products and services will reach the customer.
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Language practice
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Text study
A basic understanding of economics is essential if we are to be well informed citizens.
It is characteristic of any society that while wants of people are growing constantl
Language practice
I. Mind the use of the words: economy, economics, economic, economical, economize.
1. 5,3 million people contribute to the economy of Belarus. Britain’s economy
Word list
Tertiary – третий, в-третьих; community services – коммунальные службы, услуги; emergency services – экстренные службы (полиция, пожарные); to result from - вытекать, происходить в результате, быть
Text study
Organizations in the economy are classified according to what they produce or provide:
– primary: extractive industries such as the “3 Fs” − f
II. Complete the sentences below using the information of the text
1. Organizations that manufacture products or construct roads, buildings are called … . 2. Private … firms are owned by individuals who hope to make a profit. 3. Land, …, … and enterprise are facto
IV. Answer the following questions
1. According to what are organizations in the economy classified? 2. What can you say about primary organizations? 3. What do secondary organizations do? 4. What kind of services do tertiary organi
II. Complete the blanks
1. An economist cannot … what will happen in future in the economic domain. 2. Economic laws are true under certain given … . 3. Economic laws tell the direction of … which is expected. 4. Complex
Language practice
I. Mind the following words and phrases.
1. Сoin, credit, currency, purchasing power, constant store of value, measure, commodity, inflation, transaction, rapidity, pr
Language practice
I. Mind the use of the words: requirements, deposit, check clearing, reserves, assets.
1. Central bank imposes reserverequirements. 2. Commercial banks promise to p
Language practice
I. Mind the use of the words: vary, variable, varied, various, variety, variation.
1. Conditions on that market are stable and do not vary very much from year t
Language Practice
I. Mind the following words and phrase.
Exhibit, exhibition, exposition, exhibitor, exposure, display, attendance, showcase, show, dedicate, agent, examine, hold, merc
Language Practice
I. Mind the following words advertising, advertisement, publicity, public relations, ads, brand, promote, trademark.
1. Advertising means making a product or service known to
Word list
Legal structure – правовая, законодательная структура; objective – цель, задача; to be associated with – быть связанным с, относиться к; profit – прибыль, доход, польза; profit motive – стимул к по
Text study
Organizations in the UK economy can be classified according to their choice of legal structure, the sector in which they operate, and their business objectives.
Two key con
Language practice
I. Match the words their definitions.
a) liability 1) one who shares something with another
b) business 2) a general inclination, direction or
Word list
Profit – прибыль, доход, польза, выгода; turnover – товарооборот, оборачиваемость; market share – доля рынка; expansion – увеличение, рост, развитие; reinvesting – реинвестирование;
Text study
The size of a firm can be measured in different ways. Popular bases are:
– profit;
– t
Language practice
I. Match the words their definitions.
a) profit
1) material wealth in the form of money or property
Word list
Production costs – заводская себестоимость, издержки производства; fixed costs – фиксированные расходы; output – выпуск, объём производства, выработка, производительность; rent – арендная плата; sa
Text study
One important way to classify production costs is to divide them into fixed and variable. Fixed costs do not change as output changes: examples include facto
Word list
Accounting – бухгалтерское дело, учёт, расчёт, начисление; account – счёт, учёт; accountant – бухгалтер, счетовод, учётчик; ledger – бухгалтерская книга, регистрационный журнал; sal
Balance Sheet
Purpose: To show the firm’s financial position.
Contents: Assets (items owned by the firm) and Liabilities (items owed by the firm): capital expenditure.
A
Language practice
IMatch the words to their definitions.
a) Sales Ledger
1) it is the main liquidity ratio
Word list
Human relations – взаимоотношения между членами коллектива; efficient – эффективный, умелый, квалифицированный; workforce – рабочая сила, трудовые ресурсы; recruit – нанимать на раб
Text study
All firms depend for their survival on a contented and efficient workforce: its human resource. A firm’s Personnel function manages its human resources.
I. Match the words to their definitions.
a) staff
1) a formal agreement between two or more parties
b) vacancy
2) one in charge of managing an enterprise or busin
Word list
Marketing function – маркетинговая функция; consumer – потребитель; to promote – продвигать, раскручивать, содействовать продаже; market research – изучение возможностей рынка; fiel
Text study
The marketing function has two key roles to play in a firm.
– It collects and analyses data from the firm’s markets and from its consumers.
– It promotes and suppo
IV. Answer the following questions
1. How many key roles does the marketing function have? 2. What does collecting and analyzing data involve? 3. How are data collected? 4. What research collects original data exclusively for this r
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