ÏÐÅÄÈÑËÎÂÈÅ
Ó÷åáíî-ìåòîäè÷åñêîå ïîñîáèå «Economics and Plant Management» ïðåäñòàâëÿåò ñîáîé êîìïëåêñ òåêñòîâ ïî ýêîíîìè÷åñêîé òåìàòèêå èç îðèãèíàëüíûõ àíãëîÿçû÷íûõ èñòî÷íèêîâ è èìååò öåëüþ ðàçâèòèå è ñîâåðøåíñòâîâàíèå ó ñòóäåíòîâ íàâûêîâ ðàçëè÷íûõ âèäîâ ÷òåíèÿ ëèòåðàòóðû íà àíãëèéñêîì ÿçûêå ñ âûõîäîì â óñòíóþ ðå÷ü, óãëóáëåíèå çíàíèé â îáëàñòè ëåêñèêè, îáó÷åíèå àííîòèðîâàíèþ è ðåôåðèðîâàíèþ.
Ïîñîáèå ñîñòîèò èç 4 ðàçäåëîâ. Ïåðâûé ðàçäåë âêëþ÷àåò òåêñòû, ïðåäâàðÿåìûå ñëîâàðåì. Óïðàæíåíèÿ ê òåêñòàì ñîñòàâëåíû òàêèì îáðàçîì, ÷òîáû àêöåíòèðîâàòü îñíîâíîå âíèìàíèå íà ðàçâèòèè ó ñòóäåíòîâ óìåíèé ÷èòàòü è ïîíèìàòü ëèòåðàòóðó ïî ñïåöèàëüíîñòè, äèôôåðåíöèðîâàòü áîëåå âàæíóþ è ìåíåå âàæíóþ èíôîðìàöèþ, è ïîäâîäÿò ê ðàçâèòèþ íàâûêîâ ãîâîðåíèÿ ïî îñíîâíûì ýêîíîìè÷åñêèì òåìàì. Äëÿ ðàçâèòèÿ ëåêñè÷åñêèõ íàâûêîâ â ðàçäåëå ïðåäñòàâëåíû óïðàæíåíèÿ íà ñëîâîîáðàçîâàíèå, íàõîæäåíèå ñîîòâåòñòâèÿ ýêîíîìè÷åñêèõ òåðìèíîâ è èõ îïðåäåëåíèé, ïîäáîð ñèíîíèìîâ è àíòîíèìîâ, ïîäñòàíîâî÷íûå, íàïðàâëåííûå íà ôîðìèðîâàíèå ïîòåíöèàëüíîãî ñëîâàðÿ ñòóäåíòîâ â ñôåðå ýêîíîìèêè.
Âòîðîé ðàçäåë ñîñòîèò èç òåêñòîâ, ïðåäíàçíà÷åííûõ äëÿ ðàçâèòèÿ íàâûêîâ ìîíîëîãè÷åñêîé è äèàëîãè÷åñêîé ðå÷è. Îáøèðíàÿ ýêîíîìè÷åñêàÿ òåìà ðàñêðûâàåòñÿ íà áàçå íåáîëüøèõ ïî îáúåìó òåêñòîâ, îñâåùàþùèõ ïðîáëåìó ñ ðàçíûõ ñòîðîí. Ê òåêñòàì (ðàçäåëàì) ïîñòàâëåíû âîïðîñû ïðîáëåìíîãî õàðàêòåðà, ÷òî äàåò âîçìîæíîñòü ïðîâîäèòü êðóãëûå ñòîëû, äèñêóññèè è èíòåðâüþ.
Òðåòèé ðàçäåë âêëþ÷àåò òåêñòû, ñîäåðæàíèå êîòîðûõ îòðàæàåò ñâÿçü èçó÷àåìîãî ìàòåðèàëà ñ ëåêöèîííûìè êóðñàìè âûïóñêàþùèõ êàôåäð: Economic Theory and Marketing, Production Organization and Real Estate, Economics, Ecologiñal Economics, Accounting, Analysis and Audit.
×åòâåðòûé ðàçäåë ñâÿçàí ïî òåìàòèêå ñ òðåìÿ ïðåäûäóùèìè. Óïðàæíåíèÿ ýòîãî ðàçäåëà íîñÿò èãðîâîé õàðàêòåð, íî â òîæå âðåìÿ âûïîëíÿþò ôóíêöèþ êîíòðîëÿ óñâîåíèÿ ìàòåðèàëà, ñâÿçàííîãî ñ áóäóùåé ñïåöèàëüíîñòüþ.
 êîíöå ïîñîáèÿ äàíû ðåêîìåíäàöèè ïî àííîòèðîâàíèþ è ðåôåðèðîâàíèþ òåêñòà.
Ïîñîáèå ìîæåò áûòü èñïîëüçîâàíî êàê äëÿ àóäèòîðíûõ çàíÿòèé ñî ñòóäåíòàìè 1-ãî, 2-ãî êóðñîâ, òàê è äëÿ ôàêóëüòàòèâíûõ çàíÿòèé íà 3-ì è 4-ì êóðñàõ.
1. READING PRACTICE
Unit 1
ECONOMICS
Word list
Economics – ýêîíîìèêà (êàê íàóêà); scarce – ñêóäíûé, äåôèöèòíûé; labour resources – ëþäñêèå ðåñóðñû; labour force – ðàáî÷àÿ ñèëà; scarcity – íåäîñòàòîê; save – ýêîíîìèòü; goods – òîâàðû; services – óñëóãè; utilize – èñïîëüçîâàòü; employment – çàíÿòîñòü; distribution – ðàñïðåäåëåíèå; revenue – äîõîä; compete – êîíêóðèðîâàòü; to do business – âåñòè äåëà; allocation – ðàñïðåäåëåíèå; transaction – ñäåëêà; consumer – ïîòðåáèòåëü; commodity – òîâàð; activity – äåÿòåëüíîñòü; essential cîmmodities – òîâàðû ïåðâîé íåîáõîäèìîñòè (essentials); provide – îáåñïå÷èâàòü, ïðåäîñòàâëÿòü; enterpreneurship – ïðåäïðèíèìàòåëüñòâî; fiscal policy – áþäæåòíî-íàëîãîâàÿ ïîëèòèêà; monetary policy – êðåäèòíî-äåíåæíàÿ ïîëèòèêà; deal with – èìåòü äåëî (ñ ÷åì-ëèáî, ñ êåì ëèáî); consumption – ïîòðåáëåíèå; custom – òðàäèöèÿ; law – çàêîí; economy – ýêîíîìèêà; market – ðûíîê.
UNIT 2
THE BUSINESS ENVIRONMENT
Language practice
I. Match the words their definitions
a) measure 1) to determine the place or position
b) store 2) to manufacture, to make
c) value 3) a supply to be used in future
d) borrower 4) admission, entrance
e) access 5) the quality of something that makes it valuable
f) to produce 6) the range, dimension, extent or capacity of any
thing
g) to provide 7) the state of being available
h) availability 8) to supply or furnish with what is needed
i) to locate 9) a person who receives money with intention of
returning it
Language practice
I. Mind the use of the words.
1. Decrease (v), increase . Prices decrease, demand for goods increases. 2. Decrease (n), increase (n). Decrease of prices leads to increase for demand. 3. Utility. The utility of a product stays the same, but its nature changes. 4 The law of Diminishing Marginal Utility is the name which economists give to the tendency for a consumer’s desire to diminish as he buys more.
UNIT 9
ORGANIZATION OF BUSINESS
UNIT 10
BUSINESS FINANCE AND GROWTH
UNIT 11
PRODUCTION
Language practice
I. Match the words to their definitions.
a) cost | 1) ability gained through practice |
b) output | 2) the amount paid or charged for a purchase |
c) loss | 3) a business or service that acts for others |
d) labour | 4) production or yield during a given time |
e) specialist | 5) someone or something that is lost |
f) agency | 6) physical or manual work done for hire |
g) discount | 7) the regular way of doing something |
h) skill | 8) a reduction of the standard price |
i) method | 9) a person who devotes his practice to one particular field |
UNIT 12
ACCOUNTING
Text study
The role of a private sector firm’s accounting function is to record, present and analyze financial information. This information is recorded in accounts which are grouped into ledgers:
· the Sales Ledger contains the accounts of debtors (customers buying on credit);
· the Purchases Ledger holds the accounts of creditors (suppliers of goods on credit);
· the Cash Book contains records of cash and bank transactions;
· the Nominal (or General)Ledger stores the other accounts.
These accounts are then presented and summarized in the firm’s final accounts.
Profit and Loss account
Purpose: To calculate net profit.
Contents: Revenues (income) and expenses: revenue expenditure.
UNIT 13
HUMAN RELATIONS AND WORK
Language practice
UNIT 14
MARKETING