ORDER OF INSIDE ADDRESS - раздел Образование, UNIT 1 First impressions count! This Should Be Copied Carefully From The Previous Correspondence If Available...
This should be copied carefully from the previous correspondence if available and should be the same as the address to be used on the envelope. Avoid using abbreviations for road or town names, although it is acceptable to use the standard county abbreviations. After the name of the person and/or company receiving the letter, the recommended order and style of addresses in the UK is as follows:
1. Name of house or building. Avoid using just a house name if possible, and do not use inverted commas round house names.
2. The house or building number (and a flat, chamber or office number if appropriate) and the name of street, road, avenue, etc. No comma is needed after the number.
3. The village name, or a district of a town if there are several streets of the same name in a town.
4. The postal town (officially called the post town). This is the town where letters are sorted for local delivery. The Post Town name should be given in capital letters.
5. The county – unless the town is a major city or shares the name with the county (for example: Gloucestershire should not follow Gloucester).
6. The postcode. This consists of two blocks of letters and numbers, the first block indicating a major area of the postal town, the second identifying the address down to a group of 15 or so houses, or even in some cases an individual firm’s offices. There should be no punctuation in postcodes.
7. If international, the country name, in English.
Each of these parts of an address is normally given an individual line and they should be given in the order listed above. However, inside the letter the district and town names, or town and county names may share a line (separated by a comma or extra space), or, more commonly, the postal town and postcode, or county and postcode, share a line (separated by between two and six spaces).
In foreign addresses both the postal town and the county/state are usually capitalised, and zip or postal codes should always, of course, be included.
Industrial House
34-41 Craig Road
Bolton
BL4 stf
uk
In other European countries, the number of the building may be placed after the name of the street. It is also common to substitute the name of the country with an initial before the district code number. These two examples are from Italy and Germany respectively.
Facoltà di Medicina
Via Gentile 182
1-70100 Bari
Lehrschule für Bodenkunde
Amalienstrasse
D-8oooo München 40
It is simplest to follow the above order and style, though variations are possible: for example the name of the county, e.g. Lancashire, may, if known, be included on the line below the name of the town or city; the postcode may be written on a separate line; the name of the town, as well as the country, may be in capital letters.
ATTENTION LINE / ‘FOR THE ATTENTION OF’ LINE
This line, which is traditionally placed between the recipient’s address and the opening greeting, is used when only the name of a department or organisation has previously been given for the recipient. The usual wording is ‘For the attention of Mrs J King’ (underlined with no full stop) and an attention line should be used as an alternative to, not as well as, a recipient’s name or job title. The ‘attention’ line can also be placed immediately before the recipient’s department or organisation and in the fully blocked style is often typed in capital letters and not underlined.
SALUTATION / OPENING GREETING
The form of salutation used should be related to the way the recipient’s name has been given in the address.
Dear Sir opens a letter written to a man whose name you do not know.
Dear Sirs is used to address a company. (In American English a letter to a company usually opens with Gentlemen.)
Dear Madam is used to address a woman, whether single or married, whose name you do not know.
Dear Sir or Madam (or Dear Sir/Madam)is used to address a person when you do not know their name or sex. Notice that Ms Kaasen in the letter above uses this form, i.e. she does not assume that the sales manager of Compuvision Ltd is a man.
When you know the name of the person you are writing to, but do not know them well, the salutation takes the form of Dear followed by a courtesy title and the person’s surname. Initials or first names are not used with courtesy titles, e.g. Dear Mr Smith, not Dear Mr J. Smith or Dear Mr John Smith. Business associates who you know well can be addressed using just their first name, e.g. Dear John.
A comma after the salutation is optional, i.e Dear Mr Smith, or Dear Mr Smith. (In American English a colon is usually used after the salutation, e.g. Dear Mr Smith:, Gentlemen:).
At some point in life everyone has to write business correspondence of some... Business correspondence generates more paper world wide than any other form of written communication Even the e mail...
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ORDER OF INSIDE ADDRESS
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HEADED NOTEPAPER
Nearly all businesses, and many private individuals, have a printed letterheading on their paper. Like all other parts of the letter, the heading should present a suitable image, and give all the n
SETTING OUT YOUR LETTER
It is important to achieve a good balance between the size of the sheet of paper and what is to be written on it. It will detract from the overall appearance if the first sheet is closely spaced, a
Figure 2
1 Sender’s address Bredgade 51
DK 1260
Copenhagen K
DENMARK
2Date 26 May 20—
3 Inside address
SURNAME KNOWN
As a guide to use of first names and/or initials, follow the recipient’s preferred style as indicated by past correspondence. Always use a courtesy title, and copy the spelling of names carefully.
DEPARTMENT KNOWN
Alternatively, you can address your letter to a particular department of the company, e.g. The Sales Department, The Accounts Department.
In both these cases an organisation name s
BODY OF THR LETTER
Sometimes it is difficult to think of suitable words with which to start the letter. In general, you should always refer to any previous correspondence in the first paragraph and also try to get to
Table 1
TITLE
STATUS
COMPLIMENTARY CLOSE
Mr
married or unmarried male
Yours sincerely
SIGNATURE
Letters will usually bear the signature of the writer. Always type your name and, if relevant, your job title, below your handwritten signature. This is known as the signature block. Even th
Figure 3
1 Letterhead Compuvision Ltd Warwick House
Warwick Street
Forest Hill
London
SE23 1JF
Telephone +44(0)20 8
PER PRO
The abbreviation p.p. sometimes appears in signature blocks. It means per pro, i.e. for and on behalf of, and is used by administrators or personal assistants when signing lett
DESPATCH METHOD
Sometimes it may be useful to indicate the despatch method to be used, such as: Recorded Delivery, Registered Post, Airmail, or Courier Delivery. Type this in capitals a
Figure 4
Compuvision Ltd Warwick House
Warwick Street
Forest Hill
London
SE23 1JF
Telephone +44(0)20 8566 1861
Facsim
Figure 6
42 Botley Close,
Colebourn,
RIPON,
Yorks,
R18 7QS.
Your Rcf: 5/12A
17th May 2000
Messrs Brown &
Figure 7
42 Botlcy Close,
Colebourn,
RIPON,
Yorks,
R18 7QS
Your ref: 5/12A
17th May 2000
Messrs Brown & Page (Bu
ADDRESSING ENVELOPES
Envelope addresses are written in a similar way to inside addresses. But in the case of letters within or for the UK, the name of the town and the country are written in capital letters, and the po
Figure 11
Dear Sir
Thank you for your enquiry. We have a wide selection of watches which we are sure you will like. We will be sending a catalogue
Figure 13
Dear Sir / Madam
We are interested in your security systems. We would like to know more about the prices and discounts you offer.
A bus
SIMPLICITY
Check that all the words you have used mean what you intend them to mean. Think carefully whether they will be understood by the reader, and whether they are suitable for the type of letter you are
Figure 15
Dear Sir/Madam
I beg to acknowledge receipt of your letter of the 15th inst. in connection with our not clearing our account, which was o
Figure 17
Dear Mr Rohn
I've already written to you concerning your debt of £1,994. This should have been cleared three months
Table 2
INAPPROPRIATE FORM
PREFERRED ALTERNATIVE
you’ve probably guessed
you are probably aware
you’ll ge
ABBREVIATIONS AND INITIALS
Abbreviations can be useful because they are quick to write and easy to read. But both correspondents need to know what the abbreviations stand for.
The abbreviations CIF and FOB
TYPES OF ORGANIZATIONS
Industry, in a general sense, the production of goods and services in an economy. The term industry also refers to a group of enterprises (private businesses or government-operated corporations) th
PEPLIES TO ENQUIRIES
A reply to an enquiry from a regular customer is normally fairly brief, and does not need to be more than polite and direct. Provided the supplier is in a position to meet his correspondent’s requi
Catalogues and samples
M. Gerard wrote to R.G. Electronics to enquire about CDs (see Figure 20). He implied that his store was a large one, that he was only interested in high-quality products, and that
MARKING
There are 3 principal types of marking which may have to he done on export packages:
1. The consignees’ own distinctive marks.
2. Any official mark required by authorities.
Specimens of marks
1 K R LTV
Durban X
Brisbane
FOREIGN PRODUCE OF SOUTH AFRICA
Net weight 100 kg. Dimensions
Gr
Figure 30
Exporter informs prospective customer of packing and marking procedures.
The buyer (
Figure 31
The buyer sends the instructions for packing and marking.
TYPES OF ORGANIZATIONS
Exercise 17.Classify the following industries as primary, secondary, or tertiary.
Agriculture; commercial fishing; government activity; hotel industries; mass media;
LANGUAGE PRACTICE
1. Note the use of ‘With the exception of …’, and ‘which …’ ‘ We can join these three sentences using them. The merchandise seems to be in good order. No. 9 is not.
Discrepancy negligence quantity up to standard
Complaints are often received by companies who ship consignments overseas. These complaints are sometimes about the (1) …… of goods received. Perhaps not enough goods were sent, perhaps too many. A
LANGUAGE PRACTICE
1. Notice how these sentences express regret:
We are very/extremely sorry to hear that two filing cabinets of the wr
Due to prompt short-shipped
Letters of adjustment should always be (1) … , or polite. You should express regret for any (2) … caused by your mistake, and it is a good idea to (3) … the buyer that you will correct the mistake,
In advance up-to-date
Exercise 94. The text of a letter replying to a complaint is given. Complete it, choosing from the alternativ
Column open submit
An invoice is a (1) …… , that is, a demand for payment. It can also be a (2) ……, a regular notice of a buyer’s account with a seller. The statement invoice is for buyers who have an (3) …… account
Talking about letters of credit
When an exporter and importer have done business for several years and there is a high degree oftrust(1) … between them security of payment is not an important issue. With a new cl
Dispatch v., n. (dispatch method)
38. DIY (Do It Yourself)
39. Doctor (Dr)
40. ea. (each)
41. enclose
42. enclosure (Enc./ Encl./ Enc/ Encs)
43. Esquire (Esq.)
44. etc. (et cete
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