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Main paragraph (typed) signature

Main paragraph (typed) signature - раздел Образование, UNIT 1 First impressions count!   (1) Widgetry Ltd 6 Pine Estate, Wes...

 

(1) WIDGETRY LTD

6 Pine Estate, Westhornet, Bedfordshire, UB18 22BC.

(2) Telephone 9017 23456 Telex X238WID Fax 9017 67893

Michael Scott, Sales Manager,

Smith and Brown plc,

(3) Napier House,

North Molton Street,

Oxbridge OB84 9TD.

(4)Your ref. MS/WID/15/88

Our ref. ST/MN/10/88

(5) 31 January 20--

(6) Dear Mr Scott,

(7) Thank you for your letter of 20 January, explaining that the super widgets,

catalogue reference X-3908, are no longer available but that ST-1432, made to the same specifications but using a slightly different alloy, are now available instead.

(8) Before I place a firm order I should like to see samples of the new super widgets. If the replacement is as good as you say it is, I shall certainly wish to reinstate the original order, but placing an order for the new items. Apart from anything else, I should prefer to continue to deal with Smith and Brown, whose service has always been satisfactory in the past. But you will understand that I must safeguard Widgetry’s interests and make sure that the quality is good.

(9) I would, therefore, be grateful if you could let me have a sample as soon as possible.

(10) Yours sincerely,

(11) Simon Thomas

(12) Simon Thomas

(13) Production Manager

(14) enc.

 

Exercise 3. This letter has been revised so many times by Mr Thomas that it has become all mixed up, and his word processor has failed to reorganise it. Arrange the letter so that everything is in the right place.

                               
 
(1) Simon Thomas
   
(2) WIDGETRY LTD  
 
 
 
(3) 6 Pine Estate, Westhornet, Bedfordshire, UB18 22BC Telephone 9017 23456 Telex X238WID Fax 9017 67893  
 
 
(4) I look forward to hearing from you.  
 
(6) Yours sincerely,  
 
 
(7) James Bowers, Sales Manager, Electroscan Ltd, Orchard Road Estate, Oxbridge UB84 10SF.  
 
(5) Your ref. MS/WD/22/88 Our ref. JB/MS/48/88  
 
   
(10) 6 June 20 ___  
 
 
 
(8) Production Manager  
 
(12) Dear Mr Bowers  
 
 
(9) Thank you for your letter. I am afraid that we have a problem with your order.  
 
 
(11) Unfortunately, the manufacturers of the part you wish to order have advised us that they cannot supply it until September. Would you prefer us to supply a substitute, or would you rather wait until the original parts are again available?  

 

 


Exercise 4. Replace the abbreviations with complete words.

1. Just as Rd is short for … , Ave is short for … , Blvd is short for … , St and Sq are short for … and … .

2. 12/7/99 means … 1999 in Britain but it means … 1999 in America.

3. # 24 in the USA and No. 24 in Britain both mean … 24.

4. On the envelope c/o means … and Attn means that the letter is for the … of a particular person.

5. In a report or textbook e.g. or eg means … , i.e. or ie means … and etc. or etc stands for … .

6. A British firm’s name may be followed by the abbreviation plc or PLC (short for …), Ltd (…) or & Co. (…).

7. An American firm’s name may be followed by Corp. (…) or Inc. (…).

8. An Australian firm’s name may be followed by the abbreviation Pty. (…).

9. If you buy something by mail order the price may not include p & p (…) and VAT (…).

10. At the end of a business letter you may see the abbreviations c.c. (…), enc. or encl. (…). But only an informal letter would have a P.S. (…) at the end.

11. What do these abbreviations stand for?

@ ¥ 3,000 ea. ………

© Cambridge University Press 2000 ………

Apple ® Macintosh™ ………

WYSIWYG ………

DIY ………

 

Exercise 5. Put the following senders’ addresses on the envelope in the correct order.

Example: Search Studios Ltd./Leeds/LS4 8QM/Mr L. Scott/150 Royal Avenue

MrL Scott

Search Studios Ltd.

150 Royal Avenue

Leeds LS4 8QM

1. Warwick House/Soundsonic Ltd./London/Warwick Street/SE23 1JF

2. Piazza Leonardo da Vinci 254/The Chief Accountant/1-20133/D. Fregoni/Fregoni S.p.A./Milano

3. Bente Spedition GmbH/Mr Heinz Bente/D-6000 Frankfurt 1/Feldbergstr. 30/The Chairman

4. Sportique et cie./201 rue Sambin/The Sales Manager/F-21000 Dijon

5. Intercom/E-41006Sevilla/351 Avda. Luisde Morales/The Accountant/Mrs S. Moreno

6. Miss Maria Nikolakaki/85100 Rhodes, Nikitara 541 /Greece

7. Excel Heights 501/Edogawa-ku 139/7-3-8 Nakakasai/Japan/Tokyo/Mrs Junko Shiratori

8. 301 Leighton Road/VHF Vehicles Ltd./London NW5 2QEAThe Transport Director/Kentish Town

9. BN5 9KL / James Brown & Sons / Ms Gillian Jones / Brighton / 44-50 London Road / Personnel Manager / GREAT BRITAIN

10. 999 Park Avenue / Rockford / Mr James Green / IL 61125 / Marketing Director / USA / Green Industries Inc.

11. Rhône-Moteurs SA / Export Department / Mme Jeanne Thibault / 130 rue do professeur Nicolas / FRANCE / 69008 Lyon

12. JAPAN / Chiyoda-ku / United Products Ltd / Tokyo 101 / Publicity Controller / 13 Kanda Surugadai 2-chome / Mr Masako Saito

13. 12 Juniper Avenue / Windyhill / KT6 3AB / Dr Henry Fotheringay-Hunt / KETTERING

14. NEWCASTLE / Beechtrees / HR1 0ZZ / 14 Chester Avenue / Mr & Mrs J Brown

15. Mrs Leena Suominnen / FINLAND / Koivisto Kirja Kauppa OY / 20100 Turku / Kirkkokatu 28

16. Newcastle NE5 47G / Mr Hugh O’Shea / ENGLAND / 114 North Shields Road / Gloucester Products Ltd

 

Exercise 6. Due to a malfunctioning word processor, the following two letters have been mixed up. One is from an engineering company enquiring about a staff pension scheme. The other is the reply from the insurance com­pany. Re-arrange the paragraphs and phrases to form the twp letters. Write a, b, c, etc. in the boxes, showing where each part of both letters should be.


(a) Yours faithfully,

J Steward

Company Secretary

(b) Please contact me, in the meantime, if you have anything else you would like to discuss.


(c) The enclosed booklet, PS 134, will give you details of the type of policy I think would suit you. The minimum age for joining would be 18, with a retirement plan at 55 for women and 60 for men.

(d) UK Engineering PLC

Brunei House

Brunei Street

Liverpool L2 2ER


(e) Finally, as well as choosing a retirement pension, we would also like a policy, which would include life insurance, so that in the event of an early death, the insured’s dependants would get a lump sum in benefit payment.

(f) Thank you for writing to us.


(g) On this basis, we would estimate those eligible at the present time to number about 300 or so, with ages ranging from apprentices of 16 to skilled operatives and administrators in their early 50s.

(h) I am replying to your letter of 15 September concerning a contributory staff pension scheme for your employees.


(i) The Company Secretary UK

UK Engineering PLC

Brunei House

Brunei Street

 

(j) Liverpool L2 2ER I can arrange for an agent to call on you at any time, and

will con­tact you in a few days after you have had time to consider this pro­posal.

(k) We are a large engineering company with a staff of 400 including administrative and shopfloor staff. We are contacting a number of insurance companies to enquire about a contributory staff pension scheme to cover people who have been with us for over a year.

(l) If you have such a scheme, please let us have details, and we could possibly arrange a meeting with one of agents.


(m) Dear Sir/Madam

(n) Policies Manager

Associated Insurance PLC

153/8 Cressy Street

Liverpool L2 3EB


(o) Employee contributions could be arranged at 7 per cent, and the policy incorporates life insurance and benefit payment in the event of death.

D
(p) Dear Mr Steward,

(q) Yours sincerely,

Ralph Meeker

Policies Manager

Encl

(r) 19 September 20--

(s) 15 September 20–

(t) Associated Insurance

153/8 Cressy Street

Liverpool L2 3EB

 
 

 


Exercise 7. These two letters are on the same subject but the language used is very different. The first is from the Inland Revenue and is formal. The second is from a friend and is informal. As you read underline the language which is equivalent in meaning but not in formality.

   
 
 
 
Dear Bill,   Thanks a lot for your letter which I got on Wednesday. Sorry I haven't got back to you sooner, but anyway, here are my ideas on the things you wanted clearing up.   A. You have to fork out about 1/4 of your pay packet for the taxman.   B. There's no way you can get anything back on money made abroad.  

 


 

 


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UNIT 1 First impressions count!

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HEADED NOTEPAPER
Nearly all businesses, and many private individuals, have a printed letterheading on their paper. Like all other parts of the letter, the heading should present a suitable image, and give all the n

SETTING OUT YOUR LETTER
It is important to achieve a good balance between the size of the sheet of paper and what is to be written on it. It will detract from the overall appearance if the first sheet is closely spaced, a

Figure 2
1 Sender’s address Bredgade 51 DK 1260 Copenhagen K DENMARK   2Date 26 May 20—   3 Inside address

SURNAME KNOWN
As a guide to use of first names and/or initials, follow the recipient’s preferred style as indicated by past correspondence. Always use a courtesy title, and copy the spelling of names carefully.

DEPARTMENT KNOWN
Alternatively, you can address your letter to a particular department of the company, e.g. The Sales Department, The Accounts Department. In both these cases an organisation name s

ORDER OF INSIDE ADDRESS
This should be copied carefully from the previous correspondence if available and should be the same as the address to be used on the envelope. Avoid using abbreviations for road or town names, alt

BODY OF THR LETTER
Sometimes it is difficult to think of suitable words with which to start the letter. In general, you should always refer to any previous correspondence in the first paragraph and also try to get to

Table 1
TITLE STATUS COMPLIMENTARY CLOSE Mr married or unmarried male Yours sincerely

SIGNATURE
Letters will usually bear the signature of the writer. Always type your name and, if relevant, your job title, below your handwritten signature. This is known as the signature block. Even th

Figure 3
1 Letterhead Compuvision Ltd Warwick House Warwick Street Forest Hill London SE23 1JF   Telephone +44(0)20 8

PER PRO
The abbreviation p.p. sometimes appears in signature blocks. It means per pro, i.e. for and on behalf of, and is used by administrators or personal assistants when signing lett

DESPATCH METHOD
Sometimes it may be useful to indicate the despatch method to be used, such as: Recorded Delivery, Registered Post, Airmail, or Courier Delivery. Type this in capitals a

Figure 4
Compuvision Ltd Warwick House Warwick Street Forest Hill London SE23 1JF   Telephone +44(0)20 8566 1861 Facsim

Figure 6
42 Botley Close, Colebourn, RIPON, Yorks, R18 7QS.   Your Rcf: 5/12A   17th May 2000   Messrs Brown &

Figure 7
42 Botlcy Close, Colebourn, RIPON, Yorks, R18 7QS   Your ref: 5/12A 17th May 2000   Messrs Brown & Page (Bu

ADDRESSING ENVELOPES
Envelope addresses are written in a similar way to inside addresses. But in the case of letters within or for the UK, the name of the town and the country are written in capital letters, and the po

Figure 11
Dear Sir Thank you for your enquiry. We have a wide selection of watches which we are sure you will like. We will be sending a catalogue

Figure 13
Dear Sir / Madam We are interested in your security systems. We would like to know more about the prices and discounts you offer. A bus

SIMPLICITY
Check that all the words you have used mean what you intend them to mean. Think carefully whether they will be understood by the reader, and whether they are suitable for the type of letter you are

Figure 15
Dear Sir/Madam I beg to acknowledge receipt of your letter of the 15th inst. in connection with our not clearing our account, which was o

Figure 17
  Dear Mr Rohn I've already written to you concerning your debt of £1,994. This should have been cleared three months

Table 2
INAPPROPRIATE FORM PREFERRED ALTERNATIVE you’ve probably guessed you are probably aware you’ll ge

ABBREVIATIONS AND INITIALS
Abbreviations can be useful because they are quick to write and easy to read. But both correspondents need to know what the abbreviations stand for. The abbreviations CIF and FOB

TYPES OF ORGANIZATIONS
Industry, in a general sense, the production of goods and services in an economy. The term industry also refers to a group of enterprises (private businesses or government-operated corporations) th

PEPLIES TO ENQUIRIES
A reply to an enquiry from a regular customer is normally fairly brief, and does not need to be more than polite and direct. Provided the supplier is in a position to meet his correspondent’s requi

Catalogues and samples
M. Gerard wrote to R.G. Electronics to enquire about CDs (see Figure 20). He implied that his store was a large one, that he was only interested in high-quality products, and that

MARKING
There are 3 principal types of marking which may have to he done on export packages: 1. The consignees’ own distinctive marks. 2. Any official mark required by authorities.

Specimens of marks
1 K R LTV Durban X   Brisbane   FOREIGN PRODUCE OF SOUTH AFRICA Net weight 100 kg. Dimensions Gr

Figure 30
Exporter informs prospective customer of packing and marking procedures.     The buyer (

Figure 31
The buyer sends the instructions for packing and marking.        

Reply to the letter of instruction about packing
    When payment has been arranged and documents surrendered to the bank which confirms the credi

Figure 44
STATEMENT   Rather than requiring immediate payment of invoices, suppliers may offer credit in the fo

Figure 46
    1. Currency and value of the bill of exchange in figures. 2. Date the bill is comple

TYPES OF ORGANIZATIONS
  Exercise 17.Classify the following industries as primary, secondary, or tertiary. Agriculture; commercial fishing; government activity; hotel industries; mass media;

Rossomon PLC
         

LANGUAGE PRACTICE
1. Notice how you inform the company you are writing to how or where you heard about them:   We hav

Enclosed leaflet pleasure in production supply
  A.        

Took advantage
a. Wholesaler’s special offer of woollen blankets     b. An announcement

LANGUAGE PRACTICE
  1. Note these sentences : A cable or telex message would be the best method of communication, as/since we c

At your expense at your risk in full in response to
in touch with in (your/our) favour of assistance   Exercise 78. Complete the followin

LANGUAGE PRACTICE
  1. Note the use of ‘With the exception of …’, and ‘which …’ ‘ We can join these three sentences using them. The merchandise seems to be in good order. No. 9 is not.

Discrepancy negligence quantity up to standard
Complaints are often received by companies who ship consignments overseas. These complaints are sometimes about the (1) …… of goods received. Perhaps not enough goods were sent, perhaps too many. A

LANGUAGE PRACTICE
1. Notice how these sentences express regret: We are very/extremely sorry to hear that two filing cabinets of the wr

Due to prompt short-shipped
Letters of adjustment should always be (1) … , or polite. You should express regret for any (2) … caused by your mistake, and it is a good idea to (3) … the buyer that you will correct the mistake,

In advance up-to-date
  Exercise 94. The text of a letter replying to a complaint is given. Complete it, choosing from the alternativ

Column open submit
An invoice is a (1) …… , that is, a demand for payment. It can also be a (2) ……, a regular notice of a buyer’s account with a seller. The statement invoice is for buyers who have an (3) …… account

Talking about letters of credit
When an exporter and importer have done business for several years and there is a high degree oftrust(1) … between them security of payment is not an important issue. With a new cl

Dispatch v., n. (dispatch method)
38. DIY (Do It Yourself) 39. Doctor (Dr) 40. ea. (each) 41. enclose 42. enclosure (Enc./ Encl./ Enc/ Encs) 43. Esquire (Esq.) 44. etc. (et cete

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