COLOUR AND LIFE - раздел Иностранные языки, МЕТОДИЧНІ ВКАЗІВКИ З АНГЛІЙСЬКОЇ МОВИ
Colours Do Affect Our Life, Actions And Reactions. They Can C...
Colours do affect our life, actions and reactions. They can create fatigue, stress, damage to eyes, errors, loss of orientation. Some colours are very comforting, others are irritating. Some colours appeal to men, others appeal to women. In fact, there is a significant difference in men and women's reaction to colour. For instance, men get bored in grey environment very quickly, while women stay indifferent to this colour. Men prefer bright colours and women prefer soft ones, though there is no significant difference in preferences of light versus dark colour for men and women.
Green is considered to be the most comforting and restful colour for eyes. Suicides dropped 34% when London Blackfriar Bridge was painted green. Green is a sacred colour for the Egyptians symbolising hope and joy of Spring. In Celtic myths the Green man was the God of fertility, that’s why for some nations the bride's gown colour was green. If you look at the Renaissance masterpiece the picture by Jan Van Eyck «Giovanni Arnolfini and His Bride», you see that she wears the green gown. Though for most people today the bride's colour is white, for some it is inappropriate.
In China, white is the colour of mourning and if a bride wears it, parents would never allow her to get married. In India, for example, the bride colour is white with the touch of other colours.
Choosing the right colour is essential to advertising, producing and selling products, creating positive company image. Believe it or not, but some colours, blue in particular, are appetite suppressers. A few years ago makers of «M&Ms» American candy, assortment of different coloured chocolates, added blue. So, if you want to lose your weight just put your food on blue plates, or uses blue light in your dining room and refrigerator. The thing is that there is no blue food in nature, and we have no automatic appetite reaction to it. Moreover, million years ago, blue, purple and black were «warning signs» of deadly food for our ancestors.
Shopping is not as simple as you may think! There are all sorts of psychological and eye-deceiving tricks at play each time we reach out for that particular brand of product on the shelf. Colouring, for example, varies according to what the manufacturers are trying to sell. Most cosmetics are packaged in delicate pastel colours such as pink. Health foods come in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue because we identify that as a cool colour; and luxury goods, like expensive chocolates, are invariably gold or silver.
Національний технічний університет України... Київський Політехнічний Інститут...
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COLOUR AND LIFE
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Мета навчання англійської мови на заочному відділенні
Основною метою навчання студентів англійської мови в технічному вузі є досягнення ними рівня практичного володіння цією мовою, що в умовах заочного навчання означає формування вмінн
Вимоги на заліках та екзаменах
Залік. До заліку допускаються студенти, які виконали програмні контрольні роботи і склали тести в обсязі, передбаченому програмою.
Для отримання заліку студент повин
Методичні вказівки
Запропоновані методичні розробки створені для студентів І курсу заочного відділення факультетів ФС, ВПІ. Даний посібник має за мету допомогти студенту-заочнику у його самостійній ро
Pre-reading exercises
Exercise I. Pronounce the following words:
education – освіта;
department – відділення;
compete – змагатися;
schooling – освіта;
ex
EDUCATION IN GREAT BRITAIN
School is compulsory in Great Britain until the age of 16. Children start formal education at 5 and many of them complete 13 full years of schooling at 18. But not all. Some can lea
Text-based exercises
Exercise III.Answer the following questions:
1. What is the role of education in the life of young people?
2. What is person leaving school given?
Grammar exercises
Exercise VI.Fill in the form of “to be” that agrees with the subject:
1. Education ... very important for ambitious young people.
2. It ... a vital part of their life.
Speech exercises
Exercise XII.
a) Read the dialogue:
Remember: frosty – морозний
It's the 23rd of December, 10 o'clock in the morning. M
Pre-reading exercises
Exercise I. Pronounce the following words:
produce – виробляти;
trading – торгівля;
carry – везти;
quantity – кількість;
voyage – подорож;
car
Three Thousand Years of World Trade
For thousands and thousands of years, people produced most of what they needed for themselves. They grew or hunted for their own food, and made their own simple tools. But little by
Text-based exercises
Exercise III. Answer the following questions:
1. Why did people first start trading?
2. How much do we know about the early traders?
3. What did th
Grammar exercises
Exercise VI. Open the brackets and translate the sentences:
1. Britain (to be) one of the main exporters in the word last century.
2. Ukraine (to be interested) in exportin
Speech exercises
Exercise XII. read the dialogue:
Mr. Blake studied the Buyer's contract terms and on Tuesday come to the Ukrainian Trade Delegation to discuss them with Petrenko.
Pre-reading exercises
Exercise I. Pronounce the following words:
affect – діяти;
action – дія;
fatigue – втома;
appeal – подобатися;
preference – переваг
Text-based exercises
Exercise III. Translate and memorize the following groups of words of the same stem:
Differ – difference – different – differently – indifferent.
Fertile –
Grammar exercises
Exercise VI. Introduce help-verbs and corrections whenever necessary:
1. Who (works) in your laboratory?
2. What method you (used) in your previous experime
Speech exercises
Exercise XII.Read the dialogue:
Stanley:
Good morning, Mr. Borisov.
Borisov:
Good morning, Mr. Stanl
Pre-reading exercises
Exercise I. Pronounce the following words:
ecology – екологія;
environment – навколишнє середовище;
protection – захист;
waste – відх
Ecology problem
Interrelations between man and the biosphere are of a fairly complex nature. Man, like every other living organism, depends for his life on what the biosphere provides: water, oxyge
Text-based exercises
Exercise III. Answer the following questions:
1. What is ecology?
2. What are the components of biosphere?
3. Does the environmental protection occ
Grammar exercises
Exercise VI.Study the function of the verb “to be” in the fallowing sentences and translate them:
1. They were at home last night.
2. He is well known scientist.
Speech exercises
Exercise XII. Read the dialogue:
Chernenko, as engineer of the Ukrainian Trade Delegation in London, received a drawing of the pump with the manufacturing plant of Goodman and Co mo
Pre-reading exercises
Exercise I. Pronounce the following words:
To shop – робити покупки;
department – відділ
to attract – притягувати;
to purchase – купу
Shopping in London
Whether or not you're coming to London for a spending spree the main shopping streets should be on your list of sights to see. They are as follows:
Oxford Street is a wide
Text-based exercises
Exercise III. Answer the following questions:
1. What is the most popular shopping centre in London?
2. Why do many people prefer supermarkets to small food
Grammar exercises
Exercise VI. Rewrite the following sentences putting the verbs that are in brackets into the Future Perfect Tense and translate them:
1. By half-past seven we (have) supper.
Speech exercises
Exercise XII. Ask and answer as in the model:
Pattern: I read many English books to know English well.
– Your friend learns English, doesn't he?
–
Pre-reading exercises
Exercise I. Pronounce the following words:
commercial tv – комерційне телебачення;
commercials – реклама;
channel – канал;
viewer – г
Television in UKRAINE
The most popular entertainment in Ukrainian home life today is television. It has become one of the most important facts of modern life. Television is very much a part of the modern
Text-based exercises
Exercise III. Answer the following questions:
1. How many TV channels are there in Ukraine?
2. Is that true, that many programmes are similar?
3. is a quiz prog
Grammar exercises
Exercise V. Translate the following sentences paying attention to be following derivatives:
Infomercial, inform, informal, information, informative, informed
Speech exercises
Exercise XIII. Make up sentences, read and translate them:
Pattern: Let’s meet next Tuesday.
me
Pre-reading exercises
Exercise I. Pronounce the following words:
Trip – подорож;
Customs – митниця;
Arrangement – домовленість;
On business – у справі;
B
Travelling
Travelling abroard is very popular in the world. Businessmen travel by plane, because it’s the fastest means of transportation. Those who are not short of time usually travel by tra
Text-based exercises
Exercise III. Answer the following questions:
1. Why is travelling abroad so popular nowadays?
2. How do most of businessmen travel?
3. What means
To result from - виходити з, виникати
1. Job losses resulted from changes in production.
2. The fire has resulted in many thousands of deaths.
3. The project is beginning to show results.
4. She died as a res
Speech exercises
Exercise XII.
a) Read the dialogue:
On Tuesday Borisov received Mr. Taylor who had come to Kiev to offer office equipment to Ukrainimport.
Список використаної літератури
1. Англійська мова для повсякденного спілкування: Підручник/В.К. Шпак та ін. – К.: Вища школа, 2003. – 302 с.
2. Верба Л.Г., Верба Г.В. Грамматика современного английского языка. Справочни
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