Marketing

Marketing
Marketers are consequently always looking for market opportunities – profitable possibilities of filling unsatisfied needs or creating new ones in… Once a target market has been identified, a company has to decide what goods… The company must also take account of the existence of competitors, who always have to be identified, monitored &…

Marketing reflections on learning outcomes
Because of the globalization and rapid development of information technologies people, or market participants, have been urged to systematize their… In fact, the terms buyers and sellers are not absolutely accurate as applied… It should also be noted that the words buy and services represent a wide range of services, non-profit activities, and…

Особенности ведения бизнеса в Китае (The peculiarities of marketing strategy development in China)
On average ,throughout the 1980 s ,China was visited by one Western government ad- visor every week.This interest of Western authorities and… In 1980s the trade between USA and China rose to more than US 5 billion In… In spite of this revived interest and fact that the Western companies have been dealing with Chinese for almost two…

1. Managerial implications
2. Conclusions