ДЕЛОВОЕ ОБЩЕНИЕ Пособие по английскому языку

ИНОСТРАННЫЙ ЯЗЫК В ВУЗЕ

Владимирский государственный университет

Т.И. Койкова

ДЕЛОВОЕ ОБЩЕНИЕ

Пособие по английскому языку

Владимир 2007
Федеральное агентство по образованию

Государственное образовательное учреждение

высшего профессионального образования

Владимирский государственный университет

 

 

Т.И. Койкова

 

 

Деловое общение

 

Пособие по английскому языку

Владимир 2007

 

ПРЕДИСЛОВИЕ

Учебное пособие «Деловое общение» представляет собой сборник учебных материалов по теме «Структура компании и ее деятельность». Оно предназначено для студентов 1-3 курсов, изучающих английский язык для общения. Пособие ставит целью выработать у студентов умения общаться на английском языке по проблемам связанным с деятельностью компании, участвовать в обсуждении вопросов касающихся бизнеса, вести деловую переписку с зарубежным партнером.

Каждый из уроков пособия содержит текстовый материал и активный словарь, который усваивается во время работы над текстами и упражнениями. Упражнения позволяют студентам овладеть навыками монологической и диалогической речи в рамках обозначенных тем. При составлении текстов была использована английская и американская литература.

Автор благодарит рецензентов Л.Ф. Староверову, доцента кафедры иностранных языков Академии туризма и Н.К. Яшину, доцента кафедры иностранных языков ВлГУ, за ценные замечания, высказанные ими в процессе работы над рукописью.

Unit 1. Telephoning

Exercise 1. a) Read the text.

A local call from a telephone booth usually costs 25 cents for the first five minutes; the caller drops the coins into the slot, or uses a telephone… Galls from pay-phones to most places in the USA and Europe can be dial-direct… If you want to make an operator-assisted call, first call the operator by dialing 0. The operator will connect you and…

This datafile gives you some additional terms and phrases commonly used in making telephone calls. Learn these paying attention to some differences between UK and US variants.

UK	US
The phone book
Look up their number in the phone book (or directory).
	I’ll look up the number in the telephone book.
The number is ex-directory.	The number is unlisted.
I’ll ring Directory Enquiries for the number.	I’ll call information.
The line
He’s on the other line.
Would you like to hold the line?
The line is engaged.	The line is busy.
The dial
Dial 123 for the correct time.
Listen for the dialing tone ...
All lines to the country you have dialed are engaged. Please try later.
The receiver
Can I help you?
Putting you through.
I’m afraid he’s not available at the moment.	I’m afraid he’s tied up at the moment.
You’re welcome.
Goodbye.

The operator
Dial 100 for the operator.	Dial 0 (zero) for the operator.
I’d like to make a reverse charge (or transfer charge) call.	I’d like to make a collect call.
A message pad
Can I tell him who called?
Could I take your number?
Can I give her a message?

Remember:

If you don’t understand, say: “Sorry, I didn’t quite catch that.” “Sorry, could you say that again.”

 

Direct dialing

When dialing from abroad you must always omit the initial ‘0’ of the area code. The only other information you need is the international code for the UK which… Remember, for direct dialing you will need to know:

Exercise 14. a) Read the following conversations and do exercises below. Meet people of “Bibary Systems” and those working with them.

Geraldine – a receptionist

Jenny Ross – the Head of Administration in the Marketing Department

Edward Green – Marketing Executive

Don Bradley – Sales and Marketing Director

Dave – Phil Watson’s Assistant

Derek Jones – Head of R&D Department

Mr. Smith – Top Executive of some Trade Company

Clive Harris – Executive Director (Manager)

Kate McKenna – Head of Sales Department

Mr. Sakai – has business contacts with Bibary Systems

Answering the Telephone

  Phil Watson: Hello. Phil Watson. Don Bradley: Hello Phil, this is Don Bradley. Phil Watson: …   Smith’s Secretary: Hello. Mr. Smith’s office. …   Derek Jones: Yes? Caller: Can I speak to Peter? Derek Jones: …

Exercise 19.

a) You are John Wall. You want to cancel your appointment at 3 p.m. tomorrow with Roberta Hunt, the customer services manager. Ask her if 4 p.m.… b) You manage the cosmetics department at B&A department store. You have… Receive calls a) and b)

Unit 2. Business Correspondence

1. The Notepaper (шапка бланка) 2. The Reference (ссылка) 3. The Date (дата)

Inquiry

Structure:

1. Reference to the source of information about the given company and its product.

2. The essence of the subject.

3. Brief information about your company.

4. Hope for further contacts.

Patterns to the inquiry.

Sample of Inquiry Pet Products Ltd. 180 London Road Exeter EX4 4JY … Exercise 9. Translate into English and form as a letter.

Offer

Structure:

1. The reason for your writing.

2. Reply to the questions of a potential customer.

3. Additional proposals.

4. Hope for an order.

Sample of Offer

Mr. Fred North Purchasing Manager Broadway Autos 11 November, 19 Dear Mr. North, Thank you very much for your enquiry. We are of course very familiar with your range of vehicles and are pleased to inform you that we have a new line in batteries that fit your specifications exactly. The most suitable of our products for your requirements is the Artemis 66A Plus. This product combines economy, high power output and quick charging time and is available now from stock. I enclose a detailed quotation with prices, specifications and delivery terms. As you will see from this, our prices are very competitive. I have arranged for our agent Mr. Martin of Fillmore S. A. to deliver five of these batteries to you next week, so that you can carry out the laboratory tests. Our own laboratory reports, enclosed with this letter, show that our new Artemis 66A Plus performs as well as any of our competitor’s product and, in some respects, outperforms them. If you would like further information, please telephone or telex me: my extension number is 776. Or you may prefer to contact Mr. John Martin of Fillmore S. A. in M___________: his telephone number is 01 77 99 02. I look forward to hearing from you. Yours sincerely, Fred Stock Fred Stock

Patterns for the offer.

Exercise 10. Translate into English and form as a letter. 1. Уважаемый г-н Дейвис!

Patterns to the order.

Exercise11. Translate into English and form as a business letter. 1. Господа!

Patterns for letters of Acknowledgement confirming the Order.

1. Уважаемый мистер Дейвис! Всегда приятно получить письмо от доброго старого друга. Хотим сказать Вам, что мы очень ценим наши многолетние…

Patterns which are used in Acknowledgement rejecting the order.

Exercise 13. Translate into Russian and form as a business letter. Господа!

Patterns used in payments.

  35. жаловаться на кого-то/ что-то   - to complain of smb/smth 36. заверение   -… Basic abbreviations 1. A/C, AC, as, C/A, ca (account current) - текущий счет 2. adsd…

Unit 3. Structure of the Company

    Exercise 2. Read the following Conversation about the Structure of “Biopaints International” Company and complete the…

Unit 4. Contract

Exercise 1. A) Read and translate the text.

According to the purpose and contents, contracts can cover goods, services, licences, patents, technology and know-how. Here is an example of an… Contract No... London 15th January, ...

Exercise 13. A) Read the list of the conditions which are common in various kinds of business agreement. Pay attention to the examples given to each of the conditions.

Conditions

Examples

unit price minimum quantity credit period delivery date bulk discount penalty clause   exclusivity royalty on sales under licence commission early settlement discount option period method of payment warranty period

- $ 15.00 per unit - at least 10, 000 units - 30 days after invoice - 20 June 1993 - 2 ½ % if over 10, 000 units - 50% charge if cancelled less than six weeks beforehand - sole rights over East Coast states - 3% of turnover on licensed goods - 5% on sales in the territory - 2% if paid within 20 days - first option for 12 months after contract - irrevocable letter of credit - 18 months warranty from completion

B) Try to question the conditions on the list.

Model: I’m not too happy about the unit price. I think $8.2 would be more reasonable/appropriate.

C) When you have questioned all the conditions, try to do the exercise again with the left-hand column covered.

Exercise 14. In negotiation managers sometimes find themselves in difficult situations. Here a list of expressions, which may be used in each problem situation.

a) Read them.

1. I think we need to look at the exact figures.

2. So is that quite clear...?

3. I don’t think we’re talking about the same thing.

4. Can we say it’s agreed here and now?

5. Where does this January figure come from?

6. So what is your basis of calculation here?

7. Just give me a moment to do some calculations.

8. I’m sorry, could you go through that again?

9. Yes, I think we’re talking at cross-purposes.

10. I’ll have to come back to you on this.

11. Let me just check. Could you bear with me a moment?

12. I’m sorry, I don’t have the figures to hand.

b) Which key expression would you use in the following cases?

Example: The other person has just realized that you are talking about different products! You say “Yes, I think we’re talking at cross-purposes”.

a) The other person wants you to agree a definite price today, but you need to consult your boss at the office tomorrow before committing yourself.

b) He/She suddenly asks you what discount you would make for a very large order indeed. You need a minute to work it out.

c) He/She asks to see the commission payments for the last three years. You didn’t bring these figures because they are not really important.

d) He/She suddenly asks the price of similar products in the range. You have the price list in your briefcase – somewhere.

e) He/She has already explained the commission system twice, but you are still not really clear.

f) You have been talking about air transportation costs while they have been talking about costs for Transportationи by sea. They suddenly realize and point this out.

Datafile

Negotiation

Stage 1. Conversation I’m sure/confident we can reach agreement. (optimistic) I’m sure there’s room for negotiation.

Unit 5. Presentation

Exercise 1. Read the text. When giving a presentation it is essential to have a clear idea of what you… There are many different techniques you can use to begin a presentation. One common technique is to state the…

Литература

 

1. BBC Business English. Roger Owen. BBC English, 1992.

2. Powerhouse. An Intermediate Business English Course. David Evans, Longman.

3. Giving Presentations. Mark Ellis and Nina O’Driscoll, Longman Business English Skills.

4. English on Business. Gerald Lees and Tony Thorne. Издательство «Титул».

5. New International Business English. Leo Jones, Richard Alexander. Cambridge University Press.

6. Business Correspondence in English. Л. Васильева, Издательство «Айрис Пресс» – М., 1999.

7. Как писать письма по-английски. Издательство «Аура», 1991

CONTENTS

 

Предисловие 3

Unit 1. Telephoning 4

Unit 2. Business correspondence 24

Unit 3. Structure of the company 66

Unit 4. Contract 81

Unit 5. Presentation 98